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For me, keyword research is a tough step. In some cases, I love one tool. For other needs, I need to use another. And of course -- there are proprietary tools that trump either tool when it comes to specific needs (like YSM's Suggestion tool for paid campaigns).

So -- as Loren has asked here -- what keyword research tool do you recommend?
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from EricLander 252 days ago #
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I prefer to use Keyword Discovery for most general research.  There are times though when there's no data to support my seed terms -- and I then turn to WordTracker.  If I'm running a specific paid search campaign though, I consult the source first (with a dose of reality).  Google and Yahoo have strong suggestion tools available for most needs.


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