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Avatar Posted By: Silver 220 days ago
Topic Type: News Story (Jump to http://www.naturalsearchblog.com)
Category: Google AdWords
Silicon Alley Insider reports Google is trying out barcodes in newspaper ads. This reminds one of a terrible idea that was behind one of the biggest dot-bombs ever: CueCats. Deja vu! Do CueCats have 9 lives?
2 Comments     

Comments

from Ruud 220 days ago #
Votes: 1 | Vote:
+ -

Sphunn for nostalgia and accuracy :)

Those CueCats still pop up on eBay.

A good way to explain someone what's off in this process is to use a telephone number as an example. There's generally nothing wrong with an ad with a telephone number. No-one, at least no-one in his right mind, would say; "we need to fix this -- let's put the number in barcode, have people snap a photo from it and *that* will magically connect them"

Same holds true for adding a URL to an ad.

from Silver 220 days ago #
Votes: 0 | Vote:
+ -

Ruud, I like your metaphor/comparison!


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