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Are Internet Marketers Taking Advantage of Universal Search?

Yes, but not as much as they should be. Internet marketers underestimate the traffic potential they can bring to their site by search engine optimizing their multimedia content. With proper naming conventions, accessibility attributes, and unique characteristics all embedded on a Web page with relevant content encompassing the enhanced media the traffic results can be well worth the efforts.
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from jamiec 174 days ago #
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Debra Mastaler gives a specific example of taking advantage of Universal Search in Rae Hoffman's recent 11 Experts on Link Development Speak Out post.

"universal search can be used for specific marketing initiatives such as reputation management. (Tip - create video rebuttals)."

A relevant point with all the talk of 'Rip Off Report' recently.


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