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Sphinn Home » Social Media
Don’t miss the point with your company blog.
Social Media News Source: http://blog.indigio.com
Published: Feb 02, 2008 - 09:15 am
Story Found By: Wingnut 1575 Days ago
Category: Social Media
More and more companies are hopping on the blogging bandwagon and most of them are totally missing the point.
 Comments3 Comments  

Comments

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from JakePM 1573 Days ago #
Votes: 1

Good post - definately worth a read.

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from FatKid 1573 Days ago #
Votes: 0

I couldn’t resist pushing it to the popular section :p

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from JamesDuthie 1572 Days ago #
Votes: 0

Great topic. I think a lot of companies decide to create a blog without clear objectives... or with the wrong objectives (sales). Corporate blogs really are all about PR - creating an ongoing conversation with your customers. Blogs create the ability to talk directly to consumers and learn more about their needs. Ultimately, blogs and other forms of social media should replace focus groups for customer research and insights.

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