News Source: http://searchengineland.com
Published: Feb 01, 2008 - 06:07 am
Story Found By: dannysullivan 1938 Days ago
Category: SEM
20 Comments
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News Source: http://searchengineland.com
Published: Feb 01, 2008 - 06:07 am
Story Found By: dannysullivan 1938 Days ago
Category: SEM
20 Comments
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Comments
Finally... i was getting bored of seeing this in everyones predictions for yet another year.
I feel that both Yahoo and Microsoft have quite good / substanial keyword domain name portfolios:http://www.domaintools.com/registrant-search/?&and[]=microsoft&and[]=98052&and[]=redmond&and[]=&not[]=&not[]=http://www.domaintools.com/registrant-search/?&and[]=yahoo&and[]=94089&and[]=sunnyvale+&and[]=&not[]=&not[]=I think these are definitely "forces to be reckoned with" (though I do expect that a large portion of each of those portfolios are not really keyword domains but rather simply a matter of protecting trademarks).It will be interesting to watch how this develops -- and also (in the long run) to see how many such significant / formidable portfolios will continue to be "in the running" as time goes on.
Danny,Thanks for Sphinning it.You wrote: "I’ll update this post with analysis in a bit...."Hopefully you will include in your analysis an answer to this one:If microsoft succeed in buying Yahoo. Would you think that Matt Cutts and Google continue recommending publishers to purchase paid links from Yahoo ;-)Google Webmaster Guidelines"Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites."
I think the other thing to mention here, which has been touched on, is how well Yahoo! has done in social networking (Flickr, delicious, etc..) and also the fact that I would imagine (and would love to see the figures) that they have much bigger shares of services like webmail.I think it makes sense, but I’m no analyst so have no idea whether the figures add up.
A lot of people are freaking out about this, but I’m someone who thinks this may be a good thing.<a href="http://sphinn.com/story/26317">http://sphinn.com/story/26317</a>
Danny/Rob - the huge number of submits of different variations of this story makes me wonder if there is some way you can tidy them all up? Maybe create a discussion thread and have all the different posts linking from it?This is where some digg type "are you sure this story isn’t a duplicate" functionality might be good - yours only checks the URL at the mo doesn’t it?
How could you possibally combine two companies that seem so different and are so large?Its sure to be bloody and painful. Is there anything comparable to this for software/media companies?
anyone else listening to the conf call? "scale economics" sounds like their battle flag. "the market is increasingly dominated by one player...by combining we can provide (actually) more choices) for the consumer.""by combining our engineering talent, we will provide more innovation across all categories""expanded R and D capacity can improve inovation in emerging areas" (this was repeated during QA)single ad platform = improved revenue yeild (he is discussing "4 pillars of synergy")eliminate redundant operating expenses (uh oh)sounds like quite a battle plan. playing the aQuantive and Tellme card (this also covered in QA)Kevin hands off to Ray
Wow - this is not surprising but interesting news. We really are close to having just two main search choices. Of course folks like us know all about the various other engines, but for the casual consumer this will be interesting.
Ray speaks to the socail media platform, which will, progressively become a new entry point to all that the web can offer. will work into productivity as the social platform works its way into the workplace."yahoo has tremendous continuity and content assets, by combining these with MSFT, we can accelerate the use of social networks.""enable us to deliver a broad range of new experiences to customers that neither of us could provide on our own."Ray hands to Chris re:financials
"by aggregating mass of inventory across one ad platform, the scale economic benefit can quickly kick in"all these comments bear discussion...
Danny is live blogging this now. :) http://searchengineland.com/080201-083640.php
Big scoop!!! I just wrote a post on this too...Microsoft to Buy Yahoo?Cheers,Al
Damn, they outbid me on Ebay....
Did you hit the reserve, Art? It was too steap for me.@Danny - Look forward to the analysis.I think it’s sort of funny because it wasn’t too long ago that Google and Yahoo were the only major players...and even Yahoo is a relatively new player. If you remember just a few years ago, Yahoo served Google results.
I think this is great news and will start to give Google a run for their money.Microsoft Gatineau will also benefit from this as it will make the user profiling (age, gender...) more reliable and realistic as Microsoft will now have access to not only passport accounts but also Yahoo, Delicious and Flickr accounts to gather this profiling information from.http://www.good-together.co.uk/index.php/search-engine-marketing/microsoft-to-possibly-buy-yahoo/
I really do hope Yahoo accepts this offer - or whatever more they may be able to get. It could become a very strong new search team and a real competitor to Google. And we need that! To to "kill" Google, but to get a real alternativ to Google. They do have a too strong possition in many markets.The nightmare scenario is Google buyng Yahoo ... but I doubt that will happen and if it ever do they will be flooded with anti trust issues
I don’t want Yahoo anywhere near Microsoft.Yahoo bans domains left and right with no explanation, no feedback, no reconsideration request. MSN, on the other hand, has no problem with any of my sites.If Yahoo can just send all its traffic to live.com - that I would welcome with open arms.
This could matter most for PPC people. If they can engineer a combined ad network which would actually deliver targeted ads as well as Google does then this merger could mean compitition with adsense.Also Yahoo uses a lot of open source and has a lot of open standards. Microsoft purchasing so much open source amuses me.
Seems likethe general consensus based off these responses is that people seem kinda anxious and overall OK with this buyout if it happens. I’m waiting for the tinfoil hat people to start raising a ruckus next :pSidenote: It’s bad enough being the 2nd or 3rd guy to submit this story to Sphinn.. but being like the 7th or 8th is pretty much embarassing. Excuse me while I hide my face in shame LOL