I have a couple clients that have very old domain names. One is from 1998 the other is 1999. Now these domains aren’t “old” per se just old relative to the internet. It’s amazing how easy it is to optimize for these sites. Since they’ve been around for so long...
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It should be noted that this is purely speculation.
Cheers to this. I had a new client come on board that was ranking for nada, but he had an old domain name and site. It only took a bit of optimizing to shoot him up the Google ladder in less than a week. Domain age does matter. However, this has to be an ’active’ domain, not just one that’s sitting there with no use.
@TannerC Definitely. But the more I see this happen with older domains, the less speculative it becomes. And by "happen" I mean that the amount in which a given keyword can jump seems greater on sites with older domains.