Sphinn - Why All Links Are Paid Links in the Travel Trade

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Why All Links Are Paid Links in the Travel Trade

Went Hot: February 1, 2008 - 7:20 pm
Posted By: Justilien 249 days ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: Link Building

Elisabeth Osmeloski discusses at SearchEngineWatch.com why all links are paid for in one way or another.

7 Comments

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Comments

from Justilien 249 days ago #

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Great case in point:

"Just turn to any of these powerful pages: USA Today Travel, The NY Times Travel Section, and Travel at LA Times and you'll see top quality columnists publishing blogs, linking to noted resources within the context of the article or editorial sidebars, and incorporating social media tools. But, are these links maximizing the value to both users and search engines? How much did these links cost? If you think they're free, think again."

from bhartzer 249 days ago #

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I don't believe that they're all paid. There are instances where sites are creating content on a regular basis and getting non-paid links.

from Aussiewebmaster 249 days ago #

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Nice article Elisabeth

from linkmoses 249 days ago #

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The moment a link is pursued is the moment the link is arguably paid. Doesn't matter if it's via a press release, a link builder, or even an employee who sent an email asking for a link as part of their job, then it's a paid link. It's all a matter of intent and and degree. If you hire me to show you where your site can earn high trust links, and I get them for you, then you paid me to get you links, and thus they are paid links. Just indirectly. I'm a middle man between your content and the sites who don't know about your content yet. It's the blatant sale of pagerank or link juice or whatever you want to call it that to me is when the slope gets very very slippery...

Great stuff Elisabeth,

Eric

from elisabethosmeloski 249 days ago #

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Absolutely my point about 'high trust' links, Eric. That's why I definitely feel it's ridiculous for the SE's come out against all 'paid links', when you can't always draw a clear line. At what point do they stop trusting the high trust sites? I just wanted to point out the murky nature of it in general. But absolutely agree on the 'blatant sale' issue.

from kevinheisler 248 days ago #

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It's great to see the some of the best link builders in the world rallying around Elisabeth.

All praise well-deserved and hard-earned.

@ Bill - I think you're a great journalist but may have misssed the gist of Elisabeth's col. It's worth a second read. (Think of her meme theme as "there's no such thing as a free lunch.")

Lots of sphinners will judge the link below as a "paid link" since I'm Elis's editor. But I really want sphinners to read her post. On the other hand, I'm not getting paid to link at 6:45pm on a Friday night or at any other time.

btw, Elisabeth has ignited a debate in the travel industry. Stay tuned.

Kevin Heisler
former American Airlines
former USAirways
former Piedmont Airlines

from South-America 230 days ago #

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Travel keywords are high paying ones, and the travel industry is the largest in the world, so.....

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