Pay-Per-Click (PPC) Vs. Search Engine Optimization (SEO): Is There a Right Answer?
A recent column in the Sarasota Herald Tribune discussed the merits of PPC vs. SEO (“Paying search engine may not be worth it” by Jerry Chautin, January 21, 2008). As you can guess from the title, it did not leave the reader with a favorable impression of paid advertising on search engines. In fact, it seemed that the article suggests that SEO is the best way to maximize search engine traffic opportunities. I think that the answer is far more complicated than that and every company should seriously consider using both tactics in a search engine strategy.
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A recent column in the Sarasota Herald Tribune discussed the merits of PPC vs. SEO (“Paying search engine may not be worth it” by Jerry Chautin, January 21, 2008). As you can guess from the title, it did not leave the reader with a favorable impression of paid advertising on search engines. In fact, it seemed that the article suggests that SEO is the best way to maximize search engine traffic opportunities. I think that the answer is far more complicated than that and every company should seriously consider using both tactics in a search engine strategy.
Discuss
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