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Comments
Sphunn,Glad to see Matt returning back to the world of SEO and SEM ;-)
"if you do syndicate content, make sure that you include a link to the original content. That will help ensure that the original content has more PageRank, which will aid in picking the best documents in our index."We’ve known this for some time now, but thanks Matt for clarifying why that link helps Google sort out the original from multiple copies.So PageRank doesn’t matter - except when it comes to dupe content, deep indexing, supplemental results, siloing, canonical issues, paid links...
I assume that they will want you to have the nofollow attribute on all of those incoming links, otherwise they could accuse you of posting the article to multiple popular sites purely to boost your own PageRank. So, they will want you to use those links purely to show ownership and allow click-through traffic, but will not want you to see any PageRank benefit?
Harith,Yes, I always wait for Matt to post some SEO, SEM topics. Even thou, I still like to see what He posts. :)
So PageRank doesn’t matter - except when it comes to dupe content, deep indexing, supplemental results, siloing, canonical issues, paid links...Sure PR matters. It doesn’t matter a lot, but if it’s one of a very few factors that differ between two documents, then that little bit might make a difference.
"I assume that they will want you to have the nofollow attribute on all of those incoming links, otherwise they could accuse you of posting the article to multiple popular sites purely to boost your own PageRank."Interesting point g1smd, though according to Matt Cutts, nofollowing those links would make their job more difficult."Sure PR matters. It doesn’t matter a lot"Which is an unsubstantiated opinion, as is the statement "PageRank matters alot." Keywords in TITLE doesn’t guarantee #1 ranking, neither a page with high TBPR - yet people tout TITLE tag as one of the key optimization factors. SERPs are not an SEO tool.PageRank is important from an engineer’s POV; but you don’t need to understand Google or search engines to nail #1 rankings - in that sense, PageRank doesn’t matter.
Google needs to change the way it evaluates the original author, the way they do it currently, someone can copy you and outrank you just because they have better pagrank.