Sphinn - Stop Guessing - Study Your Competition!

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Sphinn It!

Went Hot: February 5, 2008 - 6:12 am
Posted By: EstebanPanzera 517 days ago
Topic Type: News Story (Jump to http://www.gonzo-seo.com)
Category: SEO

Competition Analysis is in my opinion a must whe doing SEO. Gonzo tells us his opinon on how it should be donde.

7 Comments

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Comments

from danieldessinger 517 days ago #

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Excellent reminder... the only thing I would add to it is the importance of revisiting that data and updating it to get a historical sense of your progress versus specific competitors.

Good stuff!!!

from SpostareDuro 517 days ago #

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Gonzo I am glad that you were more in depth with your info and thank you for the reference. I've added your post link as a follow-up reading suggestion.

from pratt 517 days ago #

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@danieldessinger - That is an excellent point. I should have mentioned how important it is to stay on top of what they are doing. You can't just forget about them, you need to stay prepared.

@SpostareDuro Thanks for the inspiration to write the post!

from Halfdeck 517 days ago #

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Easy 10 minute competitive analysis you can run:

1. Run a competitor through seodigger.com. Download the list in a CSV.
2. Run your competitor through a backlink mining tool, which will effectively pull up a good chunk of a competitor's backlinks, anchor text associated with each link.

Now, take a competitor's highest ranking money term (e.g. "las vegas real estate"). Run a search through the mined data looking only at links with those words in the anchor text.

Because the site is ranking high for that term, there's a good chance at least some of those backlinks are working. Look through those links to see which ones are worth going after.

from SpostareDuro 516 days ago #

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Thanks halfdeck!

from forcer 516 days ago #

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@halfdeck.

That's exactly what I am doing. I love SEO Digger for that. If only they were harvesting more keywords, but its still better than paying for Hitwise or Adgooroo etc.

For backlink mining and anchor text analysis I use my tool - http://www.linkdiagnosis.com . Check it out if you haven't used it yet.