Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Sphinn Home » SEO
Collecting User Data for Web Site Profiling
SEO News Source: http://www.seobythesea.com
Published: Feb 04, 2008 - 09:27 pm
Story Found By: SpostareDuro 1468 Days ago
Category: SEO
These patent documents provide a peek at how some data collected about how people use the Web, and about the Web itself, may impact both search and advertising on the Web.
 Comments3 Comments  

Comments

Avatar
from toprank 1468 Days ago #
Votes: 1

Overheard Matt Cutts at a conference on this regarding toolbar data in April 2006. "So I’m not going to say definitively that Google doesn’t/won’t use toolbar data (or other signals) in ranking. "

Avatar
from SpostareDuro 1468 Days ago #
Votes: 1

Well let’s thank Matt for such informative and thorough analytics shall we? lol

Avatar
from billslawski 1468 Days ago #
Votes: 1

Thank you for the sphinn, Kimberly :)Matt does sometimes come out with some stuff that’s really helpful to know, though there definitely are limits to what he can share with us.I think that Google and Yahoo are both making use of toolbar data, Lee.One of the difficulties might not be in collecting data, but rather considering what might be important enough to use in some meaninful manner. Building profiles about web sites, estimating traffic and guessing topics for ads on similar sites, understanding timely new topics, making educated guesses about probabilities of visiting specific pages; these are potentially all good ways to use that data.What I liked in these patent filings was that they went beyond toolbar collection, to tell us that they might use portal usage, ISP collection at "trusted" sites with personal profiles, Search, and other information all together 

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

Latest News From Marketing Land
Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


Latest News From Search Engine Land