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Avatar Went Hot: February 6, 2008 - 10:09 am
Posted By: mpilatow 517 days ago
Topic Type: News Story (Jump to http://www.toprankblog.com)
Category: Other Social Media
Interactive agency Digital Axle sent out pitches to a number of bloggers this morning promoting a “viral video” that I wanted to share. Mind you, I’m not going to share the actual video because it’s sick, racist and violent.
9 Comments     

Comments

from ebuzzmaster 516 days ago #
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Good article about bad public relations move.

from Wingnut 516 days ago #
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I wish I could meet the person who sold this to Jawbone and told them it would be good PR and exposure - This guy has got to be the best BSer alive...

from Halfdeck 516 days ago #
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Interesting drama in the comments. Its a good example of a company hurting its credibility by refusing to completely come clean instead of owning up to having made a dumb mistake.

from baiduyou 515 days ago #
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OK Bruce, it's not a pitch. Your online marketing company decided to make a concerted effort to garner publicity for a video you disapprove of and have no financial interest in simply because your staff have nothing better to do.

In fact, they are so stuck for things to do that they'll be checking all the blogs they didn't pitch said story to see if anyone has written about it. Just for fun, naturally.

from NickWilsdon 515 days ago #
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Maybe Digital Axle have started their own 20% scheme? That would explain it for me...

from DarkMatter 515 days ago #
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"Launching" a viral video....LOL

from mphung 515 days ago #
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That's got to be the oddest non-pitch I've ever seen. And I still don't get the whole "starting a conversation" defense. If her job was to drive traffic to the agency's site, why not invite Lee to post his reaction on their blog (one where presumably they already state that they think the video is dreck)? Instead she asks him to post his reaction on his own blog.

If it quacks like a pitch...

from toprank 515 days ago #
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Agreed. A pitch to start a conversation. A lesson learned hopefully.

from Lukajanich 515 days ago #
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I searched and found it. I could not finish watching the video. I will certainly steer away from the product.


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