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Does The Search Engine Optimization Expert Really Exist?

Went Hot: February 5, 2008 - 8:54 am
Posted By: EstebanPanzera 517 days ago
Topic Type: News Story (Jump to http://www.bruceclay.com)
Category: SEO

Interesting question and answer by Lisa Barone. Are there real SEO Experts?

5 Comments

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from g1smd 517 days ago #

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Sure there are experts, but there are also some very well known names that say things that can be easily researched and found to be untrue.

So, self-learning is important, as is validating anything you read before relying on it. Even then, keep an eye out for changes in the future.

from PattiTacardo 517 days ago #

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It really is funny how many people proclaim to be an "SEO expert". I truly think that it is very difficult for anyone to actually be an expert at SEO when the industry is forever changing. I actually own an SEO consulting and training company, but would never say that I am an SEO expert. I am very proficient in SEO techniques - but not all techniques will work for all websites. In my opinion, search engine optimization is all about finding the right keyword phrases that will attract your target audience. The only real way to do this is via tiral and error; closely examining web analytics data; staying current with industry trends - and did I mention trial and error.

Self-proclaimed "SEO Experts" are like "Posers" of the 80's. They pretend to have what they want to have, but in reality they don't have what it takes.

from LtDraper 517 days ago #

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We are all just blind men touching the elephant when it comes to SEO.

from CarrieHill 516 days ago #

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I hate to call myself a SEO Expert - I do a lot of organic work for our clients and I know quite a bit - but there is always more to learn, more to know - and things change - A LOT.

I think people need to be measured by their results - and not necessarily the witty title that follows at the end of their emails :)

Regards,
Carrie Hill
SEO Non-Expert :)

from hugoguzman 516 days ago #

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Don't listen to Michael Martinez. He's had a lot of success in his lifetime, but when it comes to truly understanding SEO, he might be the blindest blind man touching the most misdirected elephant.

To say that there are no SEO experts is irresponsible at best. But then again, who cares what he thinks. He's not landing us any accounts or helping optimize our proprietary sites.