News Source: http://searchengineland.com
Published: Feb 05, 2008 - 10:45 am
Story Found By: MattKeegan 1961 Days ago
Category: SEM
15 Comments
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News Source: http://searchengineland.com
Published: Feb 05, 2008 - 10:45 am
Story Found By: MattKeegan 1961 Days ago
Category: SEM
15 Comments
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Comments
Wow, Every once in a While Danny does these long posts yet Great Posts. Too many Bad Mouth for SEO, but we know what is good and what works, In the begining it was little upsetting but Now, I learned to kee ignoring those Bad mouth.Good Post Danny
Excellent post by Danny on fighting the good fight. Mark Jackson went hot with "Don’t Waste Money on a So-Called SEO." Danny was generous to include Mark’s post in his roundup, as well as Avi Wilensky’s interview with Craig of Craigslist on the Search Engine Watch Blog.Both noted by Barry in SearchCap. Thanks again!SEOs of the world unite.
Praise be to Danny for having the patience and attention span to produce such a long post.Here’s what you have to ask yourself if you’re a search marketer: Will any of these "bad press" incidents affect your ability to land new accounts? Probably not. In my experience as an agency SEO, most clients range from slightly "in the now" about the industry to utter and complete "newbies" that come from the offline marketing wolrd. In other words, they don’t read shoemoney.And if you’re an in-house or proprietary SEO, it really doesn’t much matter what these people say. You know SEO works, so just keep at it.
I don’t care if our industry gets black eyes occasionally because I know the companies that provide quality services will always be busy. If anything I think this raises the caution level of small businesses and corporations so that the true scum companies get nothing and tank or hopefully get sued into the next century. As for Danny’s note about Search Standards... it seems rediculous to me. To me it seems as silly as creating a standard for common sense. SEO is not witchcraft in fact a lot of it is common sense intermixed with an understanding of technology and wordcraft. I think that following search engine guidelines is all that is needed.
Black eyes aren’t necessarily bad as long as you can still see out of ’em!Seriously, every industry has its bad guys, SEO is no exception. Lots of people still don’t understand SEO and with our help we can help take their sites to the next level. For a fee, of course!
I’d argue "the typical small business" has much to gain from well executed SEO. Nothing in my experience, levels the playing field better, especially for a small-business that’s new to a particular market.
Give point, planetc1. Small businesses need and edge, something we can provide through top notch SEO services.
I’m not sure I can ever remember any GOOD month for SEO’s.It seems to only fluctuate from BAD to WORSE so a BAD month is technically a GOOD month.
for all the "black eyes" we’ve gotten....I’m seeing more and more companies looking for in-house and consultants for SEM/SEO. before I got my current job (in house SEM) I was inundated with calls. the smart money is on our side.
Phew! Long read, but one of the most sane recaps I have seen in a long while.
Thats a pretty long list of SEO looking bad. Lets hope we can continue to distance ourselves from spammers. My mother always told me Lie, Deny, Counter-Accuse, so I’m going to bring up one accusation that might spark some discussion...While all industries have their bad guys, I think SEO is particularly susceptible because of its mysterious overlord, Google.I am not saying I have a better idea for how to run things, but when you run a business of ranking entities based on "secret sauce", there is sure to be some unsavory trial and error by those with less morals. Imagine if everyone bought cars based on Consumer Reports rankings, but CR never told anyone exactly how they decided. You can imagine some people would fixate on designing cars that "scammed the Consumer Reports System" as opposed to designing cars for the consumer.
This isn’t really a fight. It’s a new reality. I listened to the Danny / Jeremy podcast last week. Danny was very calm admitting "I’m not a debater". IF we want to be really nice above all of this, we need to recognize with the rise of social networks, (Yes, including Sphinn), there’s a distinct difference between SEO, SEM, and Internet Marketing (IM?).SEO’s were partially responsible, in fact, over the past years for ’most’ of the revelant results in ending up in the top-10. It was (and is) a changing science and Google’s Universal Search is now changing an awful lot in many spaces.You can market without search. It’s a lot better if you do a commination of organic and PPC. If you try and ’game’ the search engines, you will lose that space ... for a long time.
Regarding the "SMM or SMO is not SEO" part: That’s exactly why I am talking about SEO 2.0. You can’t come up with indistinguishable acronyms every few months and expect people to know let alone use them correctly. A term once appropriated can change it’s meaning to encompass new developments. A hybrid or electric car is still a car although the engine is partly or completely different.
Good post and although frustrating, whenever I read this kind of negative press I tend to lean towards the "Oh well, not to worry" ...I remember hearing some old marketing rule that someone who gets a good service will on average tell 1 other person, whereas those that get a bad service will tell 12 other people....and that was before online reviews allowed us to vent our anger to the world! Whether it be plumbers, garages, builders - you’re always going to get cowboys who muddy the water but at the end of the day, if you can’t fix a boiler or service your own car your gonna need to call a guy who can...No different for our industry.That’s where building a strong brand reputation for good service, combined with clever marketing and the associated word of mouth will lift you above the dross.
I tend to ignore ignorance as should you Danny - I feel that your time is much better spent pushing the strengths of SEO to those who listen and carry your words, rather than tackle the idiots who simply find it enjoyable to get you riled up.I believe that SEO is a necessity - as does Google and Yahoo, that’s enough for me. I have often gone in front of clients who sit there and request a discount due to their failure to recognize a bad situation when promised top rankings. I generally respond with, my time is valuable, I get paid a healthy sum of money from my clients to Optimize and Market their websites, if you’re looking for a deal then perhaps you should give the guy who screwed you over a call. I never let ignorance dictate my value - as should no one else. SEO is perhaps the most important part of my business - no matter what other services we provide - ad buying, software, design etc.. SEO is the only true measure of ethics, and ethics define my value.