Sphinn - Websites Are Out. Facebook is In.

27
Sphinn It!

Went Hot: August 12, 2007 - 9:15 am
Posted By: toprank 694 days ago
Topic Type: News Story (Jump to http://www.web-strategist.com)
Category: Networking

If you’ve not already figured it out, the corporate website is becoming less relevant, and web marketing (and support) has spread off your domain and Google results. You also know that prospects trust the opinions of existing customers (who are ‘like them’) far more than marketers, and Facebook let’s these communities of practice assemble, your brand is decentralized –embrace!.

10 Comments

Who Desphunn This (0)

Comments

from Tinu 694 days ago #

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Great idea to sphinn it, Lee. This article definitely needs a lot more attention. I think it will clear up a lot of the "why" for people who don't quite get Facebook yet.

from qwerty 693 days ago #

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Very useful article. Thanks for posting it.

from CattMutts 693 days ago #

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Excellent post. Thanks.

from linkbistro 693 days ago #

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Fantastic article, joined Facebook last week.

from LAHomeSearch 692 days ago #

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Great Work!!!! Keep posting such an informative articles.

Mark Kevin

from dannysullivan 692 days ago #

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linkbistro, lahomesearch, i nixed the URLs in your comments. we don't have signature here, and we have guidelines saying links in comments should provide value. folks can find out your sites via your profiles, thanks

from AmyGreer 692 days ago #

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Thanks for the article - I'm especially intrigued at this statement:

"Recent research indicated that the fastest growth segment was 35+."

I wonder what this means for LinkedIn?

from toprank 692 days ago #

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Hey Amy, I think you hit it on the head. There's a mass migration of LinkedIn users over to Facebook. As business networking apps get created in Facebook, there will be even more reason to make the change.

from tamar 692 days ago #

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An interesting element about LinkedIn (and a gripe I've always had about the service) is the fact that LinkedIn requires you to pay to communicate with individuals outside your social circle (1st degree contacts). That's no longer the case on Facebook. I was a Facebook user since early 2004 and have been using LinkedIn since late 2004/early 2005 and I have always found that this is a tremendous obstacle in the way of usability compared to the system that I adopted first. I understand that LinkedIn needs to get revenue somehow, but it needs to be a little more innovative to stay in the game.

from helpdocs 691 days ago #

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Good Sphinn, Lee. The diverse comments on the post itself are worth the price of admission. I have to sheepishly admit I joined Facebook very recently and LinkedIn shortly before that. I still have to agree to some extent with some of the comments on the Sphinned and/or Sphun post that the old farts may be taking over what used to be considered a great social tool for the college crowd - much like marketing has taken over the Internet in general, from what used to be primarily a valuable educational and defense reference tool. Facebook, YouTube, etc., once powered by and for the people are just morphing into marketing tools like everything else. Maybe companies should just drive their own social media outlet, and maybe it should be called Fartbook :)