Sphinn - Paid search does not need to be complicated!

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Paid search does not need to be complicated!

Posted By: imnotadoctor 291 days ago
Topic Type: News Story (Jump to http://www.evisibility.com)
Category: Paid Search

Paid search doesn’t need to be complicated. As far as Google and Yahoo paid search account architecture is concerned, simplicity is king.

4 Comments

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Comments

from aimClear 291 days ago #

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I disagree. Paid search, done well, is complicated. Sphunn for the potential dialog.

from SearchBuzz 291 days ago #

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Who doesn't like a good debate!!

from SphunnOut 291 days ago #

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The problem is that it is much too easy these days for amatuers to setup paid search acconts. And what happens is that they get way over their heads into the campaign and it eventually ends up as a rats nest, similar to the one you get when breaking out the Christmas lights each year. There are so many clients that come on board for professional paid search management and when we look into their accounts they have it so messed up that we end up building it from scratch again rather than untangle the mess they have created!

And almost always, once we have rebuilt the campaign from scratch and simplified things, we end up saving the client a TON of money becuase we have made their campaign more efficient. There is defintely a higher level of complication and strategy that goes on after that but getting the campaign simplified, or de-constructed, first is usually the majority of the battle/work.

from ChristineParfitt 291 days ago #

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It's a good post, it's the title that's a bit misleading.

The post specifically talks about confusion between campaigns and ad groups, and when it makes sense to have a different campaign. I think it's true that beginners often complicate accounts with multiple campaigns when there is no good reason to do so and they could use ad groups instead.

On the other hand, I agree with the comments so far as well : -)