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If your pages aren’t in Google’s index, they can’t rank for anything, even long tail queries. To be in Google’s index, pages really have to have a certain undefined amount of juice, no matter what other factors you gain merit for. Thus PageRank is the primary Google Search Ranking Factor, because it is the only factor you 100% have to fulfil to have a chance for your pages to rank in Google’s search results.
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from g1smd 2509 Days ago #
Votes: -1

I don’t buy that.  :-) I see enough PR 2 to PR4 URLs ranking well to know that chasing that little green bar is a fool’s errand to nowhere.There is much more to it than that.

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from SlightlyShadySEO 2509 Days ago #
Votes: 1

I’ve decided I shall write one part of this comment before reading this article, and once after.Initial Reaction: I’m hoping this is satire...or else andy lost it..Later Reaction: Some good points, but I rank quite well...and I have PR0(not sure why, plenty of good links). Although granted, some articles have decent PR.I still wouldnt call it the primary factor. A factor though.

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from Jeeb90 2509 Days ago #
Votes: -2

Article starts out: "Yes it is time for another controversial SEO post, sit back and enjoy."It’s so easy to linkbait SEOs....

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from Halfdeck 2509 Days ago #
Votes: 2

g1smd/Shady, Andy is not talking about the toolbar.

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from MariosAlexandrou 2509 Days ago #
Votes: 3

@Jeeb90 You use the word linkbait as if it’s something bad. Sure it has some negative connotations, but all it means it refers to is something interesting that is worth voting for or linking to. Don’t we all strive to write that kind of content?

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from hugoguzman 2509 Days ago #
Votes: 2

The title should have been "Inbound link(s) are the primary Google search ranking factor" because that’s all PR (both toolbar and internal) is a measure of.This one of those chicken or the egg situations, only in this case, the inbound link precedes PR each and every time.

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from ZakNicola 2509 Days ago #
Votes: 1

Hugoguzman- you said it best. This post should have been titled "With out inbound links, your site wont get indexed, gain PR, or rank for any keywords." But then, that wouldn’t have caused such a ruckus would it.I’ve had internal pages rank in the top 3 that did not have any inbound links from external sites, or visable PR. Internal linking, once your external linking has been built up, is just as important.

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from hugoguzman 2509 Days ago #
Votes: 0

Thanks for the kind words, ZakNicola!PageRank is a Google construct. It doesn’t exist outside of the Google tabernacle. It’s just a word.Inbound links (internal and external) are all that matters, and understanding how to evaluate their potency on a case by case basis is all an entreprising link builder needs to know.

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from jfj3rd 2509 Days ago #
Votes: 0

My first response when I seen this title was, "Bah!".  That is a sign of irritation because I couldn’t believe that DoshDosh would submit such a thing and I sure wasn’t going to think that Andy Beard would believe such a thing either... way to go on pulling my chain; lit a little fire under my butt.After reading the article though I feel that the article hit a home run on many different levels starting at the disclaimer where Andy writes, "Every single time I write a post mentioning PageRank, I get comments about PageRank not being important for ranking."Anyways, if I had three thumbs up I’d have them all raised high on this post.  Definitely worth the Sphinn.John Jones - 10 minutes of SEO, SEM & Internet Marketing

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from iBrian 2509 Days ago #
Votes: 0

Granted, Andy seems to know his social stuff - but when it comes to SEO, his posts read as amatuerish at best.Any webmaster with low quality sites should be able to easily produce low PR pages which have traffic.Heck, my most profitable site on adsense is nothing but a lousy PR3, 20k UGC pages indexed. It also outranks its high TBPR competitors.Sure, we talk about link juice and "link equity" now - but we’re not directly correlating it with PageRank. We treat PageRank as a metaphor for a more complicated on-page process.2c.

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from Halfdeck 2509 Days ago #
Votes: 1

"Heck, my most profitable site on adsense is nothing but a lousy PR3" "Every single time I write a post mentioning PageRank, I get comments about PageRank not being important for ranking.These comments very rarely differentiate between toolbar PageRank and the PageRank of whatever kind Google stores on their servers"

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from linkmoses 2508 Days ago #
Votes: 0

hugoguzman said:Inbound links (internal and external) are all that matters, and understanding how to evaluate their potency on a case by case basis is all an entreprising link builder needs to know.Awesome awesome awesome statement. Link Potency. Can I borrow that term? It’s brilliant.The best link builders know three simple things.1). Which targets will be potent for which reasons2). What content is likely to have a chance to get those potent links or not3). How to get themThe rest is just noise.Eric

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from hugoguzman 2508 Days ago #
Votes: 0

That one is all mine, Eric! I’ve been using "link potency" for years with consulting clients. Make sure to give me props if you reference it.

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