News Source: http://www.emomsathome.com
Published: Feb 06, 2008 - 08:12 pm
Story Found By: 4cdawgs 1569 Days ago
Category: Social Media
2 Comments
Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.
News Source: http://www.emomsathome.com
Published: Feb 06, 2008 - 08:12 pm
Story Found By: 4cdawgs 1569 Days ago
Category: Social Media
2 Comments
Upcoming Conferences
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
- SMX Advanced Seattle - June 5-6, 2012
- SMX Paris - June 7-8 2012
- SMX Melbourne - Sept. 5-6, 2012
- SMX East - Oct. 2-4, 2012
- SMX Stockholm - Oct. 15-16, 2012
- SMX Social Media Marketing - Dec. 5-6, 2012
- SMX Munich - Apr. 9-10, 2013
- SMX West - March 2013
- SMX Toronto - April 2013
- SMX Sydney - May 2013
Latest News From Marketing Land
Upcoming Webcasts
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- Search, Social and Mobile: What Travel Marketers Must Know - June 26, 2012
Latest News From Search Engine Land
- iAcquire Banned From Google After Link Buying Allegations
- SearchCap: The Day In Search, May 24, 2012
- Google Asked To Take Down Over 1.2 Million URLs Last Month From Search Results
- Why Google’s Venice Update Fundamentally Changes Global SEO
- SPONSOR MESSAGE: Social Marketing for Search Marketers
- - See more news at Search Engine Land -
Comments
I knew there was a reason I was blogging... but I would read these "what are your goals for your blog posts" and I never could articulate exactly the reason. It’s positioning!
I’m do agree with this post, but I’d phrase it somewhat differently. Direct customer contact and feedback seems to be the benefit they are emphasising, which they refer to as positioning. However, market position is determined by many factors. A blog can contribute to market position, but won’t create a position necessarily for a business on its own. The blog would have to be supported by other customer focused initiatives such as outstanding customer service, customer feedback surveys and most importantly - real action based on customer feedback. Then they might be able to create a ’customer centric’ market position.Personally, I’d say that direct communications with customers is the most important factor for small business, which allows the blogger to gain insight on customer thoughts, motivations, satisfaction levels and future needs. This is particularly important for small businesses that don’t have the budget to afford market research.