Sphinn - Facebook Ads Don’t Work. Here’s Proof

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Sphinn It!

Went Hot: February 6, 2008 - 3:51 pm
Posted By: chriswinfield 515 days ago
Topic Type: News Story (Jump to http://blog.auinteractive.com)
Category: Contextual Ads

From Markus: "Based on my experiences in the past few months I can say that Google has nothing to worry about. Facebook Ads are not even close to being an Adwords killer." Contains a good case study....

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from aimClear 515 days ago #

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I like seeing posts about how paid FB ads don't work...more profit for our clients :)
Hail Mary Facebook Ads Saved Christmas

from markus941 515 days ago #

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@aimClear: There are always exceptions, especially if your terms are VERY expensive in search and you can find some kind of way to get any decent volume (which you need to constantly recycle ads for) - and even that's tough. I'd say $35,000 leads are an exception, rather than the rule. Hell if I was selling jets, maybe FB would be profitable.

I tried a bunch of ads for a number of niches. I spoke to a number of people who ran their own tests. For most things, FB is a waste of time.

from shandyking 515 days ago #

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I've tried FB ad's for multiple projects and the results were really sad. I think Jason Calacanis had it right when he spoke at the Kelsey Local conference in LA last dec. People are not thinking about ads or products when they are being social. They are looking to hang out and chat with people.

from JamesDuthie 515 days ago #

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Interesting results, but I'm not sure they're comparing apples with apples here. Google is a search engine and Facebook is a social network. The intent and engagement levels of the audience are completely different between the two sites.

In Google people are actively searching for information and products. I still wonder how many people realise Adwords are actually paid ads. In Facebook the ads are essentially a distraction/interruption. People are not looking for products, they are looking to connect with their friends. So low CTR is to be expected.

I'm not defending Facebook, as there is plenty of anecdotal evidence that their advertising performs poorly. But I think it's a little unfair to compare it Adwords, which is a different form of advertising.

from johnny.litson 514 days ago #

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i totally agree with JamesDuthie, the whole picture of these sites is not yet crystal for me

from FredMoesker 514 days ago #

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Granted the CTR is awful but when they do click I'm finding a well above average conversion rate. I'm happy with them, just wish there was more inventory for my niche (and a higher CTR of course).