Google vs Links sales: the worst is yet to come

Hot News Archive

Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

News Source: http://www.ibrian.co.uk
Published: Feb 08, 2008 - 05:25 pm
Story Found By: annie7 1933 Days ago
Category: Link Building

The more buzzing around link buying, the more likely this will accelerate Google into finding ways to diminish link relationships in a way useful to SEO’s.

6 Comments

Comments

from Harith 1933 Days ago #

Votes: 0

Brian,"And if PPC spends are falling due to an economic downturn, then those same big PPC spenders will be looking more to SEO for cost-effective returns - which means link sales."But what would be the goal to be achieved by links buying? Are we still talking about boosting PageRank that way? Or are we talking about boosting traffic?

from GottaMiller 1932 Days ago #

Votes: 0

If Google is trying to shut down that market, why do they foster it by showing visible page rank? Just turn it off and the market will collapse.

from iamlost 1932 Days ago #

Votes: 0

"link developers may have to make an extra special effort to keep their heads down"If you fly high with transponder squawking while chattering in clear you deserve to be shot down.Link accommodations will continue unabated. The more Google clears out market congestion the greater the remaining value. When there is value there is a market, where there is a market there are transactions.That said, I agree with iBrian’s emphasis on asset development - we are probably seeing a similar future (this is another of those times I’d love to sit in a quiet pub corner and think out loud with someone :)).

from crimsongirl 1932 Days ago #

Votes: 0

@GottaMiller: "If Google is trying to shut down that market, why do they foster it by showing visible page rank? Just turn it off and the market will collapse."YES! I don’t understand why they show PR. It is not of much use to the average person on the web - showing backlinks would be more interesting to the average user, but Google doesn’t show most backlinks, presumably because it is proprietary info.And PR is the currency of the link market. Remove PR, and the market will go haywire.

from TheRealTerry 1932 Days ago #

Votes: 0

Last I checked Google wasn’t the only search engine that values links in determining rankings. Links are just as effective in gaining traction in Yahoo and MSN and neither of those guys offer a PageRank indicator of any kind.The point can also be made that there are a LOT of people out there selling links that have no clue what PageRank is. Sounds strange to us, but there are swarms of people who are still getting their feet wet with the internet as a business model and are considering hobby and special interest indexes and directories as a way of making some pocket change. They don’t know and don’t care about SEO and these unfortunate mom and pop late comers will be the only real casualty in Google’s war on links.

from Zonk 1931 Days ago #

Votes: 0

You would be surprised, but the day Google removes toolbar pr will be the happiest day for us, the link sellers, who sell 1.5 mln links a day.

Upcoming Conferences

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

SMX Paris - June 6-7 2013
SMX Advanced - June 11-12, 2013
SMX East - October 1-3, 2013
SMX Stockholm - October 14-15, 2013
SMX Milan - November 7-8, 2013
SMX Social Media Marketing - November 20-21, 2013
SMX Israel - January 2014
SMX West - March 11-13, 2014
SMX Munich - March 25-26, 2014
SMX Sydney - April 2014
SMX London - May 2014