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While ad nauseam Dofollow bookmark-site Link building can be useful, the “new” SEO is all about making friends and participating in niche’ communities.
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from aimClear 2449 Days ago #
Votes: 0

@pageoneresults: I mean the fundamentalTao of organic optimization.

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from onreact 2449 Days ago #
Votes: 0

Social media participation is more than just a SEO technique, there are plenty of of reasons to participate for marketers and normal users alike:http://sphinn.com/story/27450

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from Halfdeck 2449 Days ago #
Votes: 2

"Convincing the VP of marketing that online PR and reputation management has become a key component to being properly indexed in Google can be a difficult sell."Social media marketing is a long-term time investment (i.e. lots of dollars), so some companies will inevitably wonder if that investment is worth it.People instinctively look for a quick-fixer-upper. TITLE tag tweaks. Keywords in URLs. Nofollowing internal links. A few link buys on TLA or Digitalpoint. Sure, there are short cuts that work. But those short cuts are available to everyone. Whatever ground you gain will be leveled by competitors in a matter of days.Whether you’re front paging Digg or running a traditional link building campaign, you need a defensible link profile. You’re out to nail links that competitors will have a tough time trying to replicate. After all, its not about beating Google. It’s not about fooling Google. It’s about beating every one of your competitiors.In that sense, social media marketing is something worth investing in (as you long as you prevent your networking from turning into notworking).

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from theGypsy 2449 Days ago #
Votes: 0

OK Marty, I see your yellow line and raise you one Line in the Sand... http://sphinn.com/story/27534Oh yeah, the whole ’yellow line’ bit is discomforting hee hee.... we put them in the snow up here in Canada so they don’t evaporate as readily.... hee heeThis all does seem to beg for some tighter definition of what SMM is and it’s role relative to other iMarketing discipines :0)

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from aimClear 2448 Days ago #
Votes: 0

@gypsy: and all: Thanks for the great dialog here.

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from jeffquipp 2448 Days ago #
Votes: 0

Here’s my 2 cents worth; link building is part of SEO, unless you define SEO as the technical elements only. In that case, SEO is merely a means to ensure that site architecture is not an impediment to ranking. Links are still needed if you want to rank for terms you’re not ranking for after technical SEO.SMM then becomes part of the toolbox. Like it or not, it is a link building strategy. Because its benefits are not direct, and are instead more indirect by nature, makes it no less of a strategy. Here’s the definition of SEO as it apears on Wikipedia (http://en.wikipedia.org/wiki/Search_engine_optimization) ... I disagree with this definition by the way:Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.I disagree with "... for targeted keywords ..." as this doesn’t take into account User Generated Content or long tail as a strategy.I do like however, that its very generic, and lends itself to evolving over time. It doesn’t specifically say technical seo, link building, etc.What do you all think?

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from wheel 2448 Days ago #
Votes: 0

Huh.  I don’t see that much has changed at all.   Actually, the only thing that’s changed is that the crappier link builders are getting their asses handed to them on a platter.  That’s not a bad thing, it’s a good thing.  Social media sites are for the most part still have nothing on SE’s or link building.  Not unless you’re marketing to 20 year olds.  The rest of the world, and those with disposable and larger income, don’t frequent ’twitter’.  If I walked around my suburban neighbourhood and asked the 40 somethings about going online for mortgages, credit cards, life insurance, price comparisons on the new TV they’re buying, or anything like that, they’re all going to say ’Google’.  Not twitter.  or linkedin.  or whatever.

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