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Sometimes a marketer makes a mistake by pulling the trigger before aiming. We have all done it - I know you’re lying if you tell me it hasn’t ever happened to you.

Does this cycle happen more often than we would like to admit?

Perform Minimal Research -> Launch A Campaign -> Decide It Isn’t Working -> Try Fixing It With More Research -> Implement New Actionable Findings -> Now It Works…or Not?
2 Comments     

Comments

from Gab 211 days ago #
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hahha not! been there, done that. adgrouping is a bitch lol.

from jameszol 211 days ago #
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Excellent example - adgrouping. :) lol


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