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- Sphinn It!
Posted By: EstebanPanzera 210 days ago
Topic Type: News Story (Jump to http://www.timnash.co.uk)
Category: SEO
10 Comments
10 Comments
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Comments
I think you meant to say treat Flash nowadays ;) but thankyou for the Sphinn I hope you enjoyed it and found it useful
Very interesting test with flash... I still hate it though :D
Ye I meant test flash, editing it right now, got the word SEO in my head hehe
Tim: Thanks for the timely information about Flash. I had just written a post this morning about the crawling process and this fit in perfectly. I gave a little love to your post in conclusion.
I have to call out a technique being employed by my former employer, which they labeled "SOFA," is doing quite well for the branded term "Sync" for their client Ford/MS. Check out the PDF about "Search Optimized Flash Architecture" and a search for the not-as-easy-as-you'd-think-to-rank-for term "sync." Take a look at some of thre factors with the page and you'll be impressed with the Flash workaround, I think.
and we would be impressed how?
They describe the same techniques used by I would hope every SEO working with Flash :)
Though I suspect most go down a db/server language rather then xml xslt route.
My comment above came out much harsher then intended, the technique described in the PDF is not new or particularly clever hence the comment, but if as I suspect (scrap that hope) its based on server side XSLT transforms and then a javascript object switch ala swfobject then its technically very clever.
For the rest of us there is always php/mysql which might not be as technically impressive will do the same job in half the development time.
Great post, Tim. I'm working with a Flash developer at the moment and this has given me some ammo to throw back at him ;)
Tim I enjoyed your article but wanted to point out that SWFAddress only provides deep linking capabilities in one direction which results in duplicate content issues as well as thinned relevancy and/or PageRank.
I've taken Asual's founder and creator of SWFAddress to task on this issue but of course they don't include that kind of information on their site!
http://groups.google.com/group/swfobject/msg/0e6ed669ad4944aa
He said:
"Deep links with anchors published on other sites will tell Google to index the start page." The start page is a different page.
He actually suggests using ""Link to this page" button, Permalink, RSS,
etc" or the all to famous xml sitemap. (note: xml sitemaps don't replace how Googlebot crawls the web) as being solutions. Unfortunately none of these options address the issue at hand.
The problem is that Googlebot ignores #anchors and as a result when someone cuts a SWFAddress URL from their address bar and pastes it in their blog Googlebot sees one page but users see another.
Using Asual's own "SEO sample" for my example, say I'm a user with Flash and JavaScript enabled. I cut the URL below from my address bar and paste it in my blog using the anchor text "black and white photo of a woman drinking wine at a table full of live lobsters".
http://www.asual.com/swfaddress/samples/seo/#/portfolio/3/?desc=false&year=2001
Googlebot applies my anchor text to:
http://www.asual.com/swfaddress/samples/seo/
Now when Googlebot reaches that non-#anchor version of the #anchor URL without JavaScript or Flash enabled, it finds another non-#anchor version of the same page. As you said, engines can extract content from swf files and in this case there is still a swf file and therefore a second or third copy of the content depending on how you want to look at it!
Flash SEO still sucks!
I always use swfaddress with htaccess to get around the problem but I think we have all expressed the sentiment flash seo still sucks.