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Tim Nash gaves us lots of information of how Search Engines are treating Flash nowadays
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from tnash 209 days ago #
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I think you meant to say treat Flash nowadays ;) but thankyou for the Sphinn I hope you enjoyed it and found it useful

from Wingnut 209 days ago #
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Very interesting test with flash... I still hate it though :D

from EstebanPanzera 209 days ago #
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Ye I meant test flash, editing it right now, got the word SEO in my head hehe

from SpostareDuro 208 days ago #
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Tim: Thanks for the timely information about Flash. I had just written a post this morning about the crawling process and this fit in perfectly. I gave a little love to your post in conclusion.

from BogglesMyMind 207 days ago #
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I have to call out a technique being employed by my former employer, which they labeled "SOFA," is doing quite well for the branded term "Sync" for their client Ford/MS.  Check out the PDF about "Search Optimized Flash Architecture" and a search for the not-as-easy-as-you'd-think-to-rank-for term "sync." Take a look at some of thre factors with the page and you'll be impressed with the Flash workaround, I think.

from tnash 207 days ago #
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and we would be impressed how?
They describe the same techniques used by I would hope every SEO working with Flash :)
Though I suspect most go down a db/server language rather then xml xslt route.

from tnash 207 days ago #
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My comment above came out much harsher then intended, the technique described in the PDF is not new or particularly clever hence the comment, but if as I suspect (scrap that hope) its based on server side XSLT transforms and then a javascript object switch ala swfobject then its technically very clever.

For the rest of us there is always php/mysql which might not be as technically impressive will do the same job in half the development time.

from bigpond 203 days ago #
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Great post, Tim. I'm working with a Flash developer at the moment and this has given me some ammo to throw back at him ;)

from beussery 203 days ago #
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Tim I enjoyed your article but wanted to point out that SWFAddress only provides deep linking capabilities in one direction which results in duplicate content issues as well as thinned relevancy and/or PageRank.

I've taken Asual's founder and creator of SWFAddress to task on this issue but of course they don't include that kind of information on their site!
http://groups.google.com/group/swfobject/msg/0e6ed669ad4944aa

He said:
"Deep links with anchors published on other sites will tell Google to index the start page." The start page is a different page.

He actually suggests using ""Link to this page" button, Permalink, RSS,
etc" or the all to famous xml sitemap. (note: xml sitemaps don't replace how Googlebot crawls the web) as being solutions. Unfortunately none of these options address the issue at hand.

The problem is that Googlebot ignores #anchors and as a result when someone cuts a SWFAddress URL from their address bar and pastes it in their blog Googlebot sees one page but users see another.

Using Asual's own "SEO sample" for my example, say I'm a user with Flash and JavaScript enabled. I cut the URL below from my address bar and paste it in my blog using the anchor text "black and white photo of a woman drinking wine at a table full of live lobsters".
http://www.asual.com/swfaddress/samples/seo/#/portfolio/3/?desc=false&year=2001

Googlebot applies my anchor text to:
http://www.asual.com/swfaddress/samples/seo/

Now when Googlebot reaches that non-#anchor version of the #anchor URL without JavaScript or Flash enabled, it finds another non-#anchor version of the same page. As you said, engines can extract content from swf files and in this case there is still a swf file and therefore a second or third copy of the content depending on how you want to look at it!

Flash SEO still sucks!

from tnash 203 days ago #
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I always use swfaddress with htaccess to get around the problem but I think we have all expressed the sentiment flash seo still sucks.


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