News Source: http://selfmadechick.com
Published: Feb 11, 2008 - 03:16 pm
Story Found By: DoshDosh 1564 Days ago
Category: SEM
28 Comments
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News Source: http://selfmadechick.com
Published: Feb 11, 2008 - 03:16 pm
Story Found By: DoshDosh 1564 Days ago
Category: SEM
28 Comments
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Comments
This is newsworthy and sphinnworthy how?Nothing new, nothing special, what gives you sphinnwhores?
Agreed Bill. This is the kind of thing that gives seos a bad name.
Oh man, this kind of spam doesn’t belong here. :(
I Sphunn it because I had no idea how to write a press release should I ever need to much less an optimized one...(eeeek)
@ IncrediBILL There are news and there are how-to articles. This is clearly a how-to article made for beginners. It didn’t claim to be news or anything special...just an explanation of how something worked for one website. Apparently some people found it useful. @ BrianChappell Wanna explain how it gives SEOs a bad name?@ BrianRubin You gotta be kidding me if you call this spam. I don’t submit spam. Period. I’m surprised with the negativity shown by some people, especially the ones who desphinned it.How is the author selling? Let me check: 1. No affiliate links 2. Free report 3. No opt-in email required to access report She’s only offering an opt-in for a future report. It’s a fairly common practice. Was that too much?Comeon let’s be reasonable. There have been so many seo-related products/programs on the Sphinn frontpage (there’s even one right now featuring a preorder for a Digg report). Some of them are much thinner than what you have in this article.
Agree Maki - But I figured the SEO community here would have something negative to say! The entire community really seems to have become extremely clique-ish and negative lately. Why wouldn’t you want your clients ranking on Google like this? Press releases are a common practice in online marketing and your competitors are using them. If you would have taken the time to read the article and the free ebook, you would have seen that I advocate protecting the value of press release by NOT putting out junk press releases.
I thought this was a very good article and I got a couple of great tips from it.I can hardly believe that the quality of this article is being questioned, compared to some stuff here that barely has any tips or insights about anything.
I found this article fairly useful and gained a few new ideas. Surely a better use of everyone’s time might be to actually critique the information, rather than bickering about taxonomies.
I personally think this was sphinn worthy - I found the article very helpful and passed it on to some of the writers we work with so that I don’t have to go back and rewrite the release they can use this to show them how to write an optimized press release. DoshDosh has never contributed anything but solid articles.I stand by my sphinn.
I sphunn it because I thought it had worth. I downloaded it and saved it for future reference. That’s sphinn-worthy imo.
How is this any different than anything else on this site? It’s all to promote business. Shocker!
I see no problem with this. Sphunn!
"This is the kind of thing that gives seos a bad name."No. This is the kind of result (the same stuff five times in the top ten) that will give Google a bad name (if it becomes widespread for queries people actually use).That SERP sucks and it’s not the self made chick’s fault.
Sphinn-worthy to me if only for graphically illustrating how someone can dominate the Google SERPs with press releases. Don’t care if you use this service or not. There are a variety of ways you can flood out press releases -- and I’m with sza, it’s more a Google problem than anything else. You can disagree with it, but you’d better be aware that it can happen, if you’re a search marketer.
This reminds me somehow of Monkey balls in louisville kentucky...
I never said it didn’t have worth, but it’s nothing new as SEO PR Releases are old hat.Besides, how impressed can you all be that the example ranked in 5 of the top 10 results when the term "Women’s Recovery Retreat" only has 11 exact phrase match results in the first place.Show me how to rank 5 out of 10 for the phrase "Women’s Shoes" and I’d be impressed.
Sorry Christine, I just scanned the article and to be honest, it did appear to be a sales pitch. Downloaded the ebook now and will check that out.
I find it amusing that when a commenter asks why marketing 101 is considered sphinnworthy it is immediately called down. A proper response would be to answer the question with counter illustrations from the story. Not doing so infers that, as that can not be done, the story is, in fact, not newsworthy.This raises several questions:1. are such story-promoters personally so ignorant they believe basics are newsworthy? Or is the Sphinn standard set too low?2. at what point does Sphinn become so noisy with basics that new signals are lost in the clutter? Or is Sphinn only interested in noobies?3. is it the topic which is being sphunn or the ’celeb’ who posts? Is Sphinn but People magazine for the internet marketing crowd?Of course many sphinners skim without reading or thought. And proudly admit it. Sad really.
Nick, you’d have to read the download, the post explains what is in the download (which is free). The only reason it’s a download is because it became too long for a post. So, I’m not quite sure what I’m "selling," but appreaciate your view anyway. It’s interesting that this is being called "marketing 101" I work with a lot of SEOs that don’t know about using press releases for their different benefits. Just because one person knows something doesn’t mean that everyone else does. I wrote this for my readers and I think it was appropriate of Maki to give it a Sphinn as it does relate to internet marketing. Is there a certain "criteria" that must be met in order to give something a Sphinn? Who sets these Sphinn standards? Isn’t that up for the Sphinn voters to decide?
christineokelly: something is ’whatever 101’ when it is basic founadation information. That many people, including some SEOs, do not know basic marketing is not wrong, it is ignorance.This is not a matter of the value of particular pieces themselves but of their value to Sphinn.Further, there is absolutely nothing wrong with your piece or offering it as you do. My complaint, such as it is, is first with senseless reactions to legitimate questions and secondly with the precept of Sphinn itself. Is this the place to list (and re-list ad nauseum) the basics - in such numbers that all else is lost in their deluge? If the basics are so noteworthy would things more advanced even be recognised for what they are? And why can not a question of value be raised? With such simple broad divisions as ’Search Marketing’, ’Social Media’, ’Online Marketing’, Sphinn has no mechanism for differentiating educational value differences - it all gets dumped into one big pot. One of two things needs to happen to hold the more experienced marketer: (1) develop a method of differentiating apprentice, journeyman, and master level information, or (2) exclude at least the basics which can be found by simple SE query elsewhere.
iamlost: I understand your issue. As an "expert" you don’t want to read "basic" info. I like the idea you propose in the last paragraph. Perhaps Sphinn needs to include labels so score a piece on its level of expertise so that experts don’t need to be bothered by posts that are "beneath them," but others can still benefit. Certainly there are more apprentices and journeymen than there are masters and it would be a shame for them not to benefit from Sphinn. One of the commenters on my blog touched on a great point when he talked about the fact that he downloaded it to pass it on to his writers. The idea to write this post in the first place came from a need to train some other writers for an SEO who is growing his team. Not every SEO writer knows how to write optimized press releases. I imagine it would be useful for even an expert SEO to have resources on hand for others on their team at different levels of knowledge.
christineokelly: while not a marketing "expert", it is part of my past and present business. And I frequently read "basic" information, even basic marketing info. Again I say that your publication is fine. It is also available on your site. Even more information on marketing through press releases is available elsewhere both on-line and off. My point is that basic information is easily readily available everywhere. Is Sphinn just another everywhere? Or is it a place for on-line marketers to discuss and share ideas and information not found everywhere? In other words: what is Sphinn’s USP? The great convenience of knowledge on-line is that when an article or discussion is too advanced - a normal occurrence for most of us - a quick search query serves up an entire intraconnected library to aid our learning.
I would like to second the idea of trying to add a rating on the level of any given post. That would be most helpful. I don’t want to sphinn this, but equally my reaction isn’t so strong as to want to desphinn it. I guess it’s a Ho-Hum for me.
(on to larger issues of Sphinn as a resource SEOs/internet marketers...)bwelford, I do think it is a good idea - but at the same time, I think individual Sphinn users could be losing a lot of important info with an expertise rating system. For example, you Sphunn and commented on a post called "10 Reasons to Use Social Media" that I think is marketing 101 - but you find that Sphinnworthy and thats ok! What’s new to one is old hat to another. The entire point of a social voting site is to find that equallibriium, isn’t it?
The article is a glorified sales pitch. Nice landing page with targeted terms for SEO Press Release, but clearly selling rather than educating.
the only thing missing was a tub of oxyclean and Billy Mays ...
I made an accidental sphinn so I’m deshpinning. This is a lame article.
Just a sales pitch, no information here at all. I can’t believe this went hot.