Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Sphinn Home » Link Building
Link analysis done right
Link Building News Source: http://seo-theory.com
Published: Feb 12, 2008 - 04:44 pm
Story Found By: SiteMost 1563 Days ago
Category: Link Building
Michael Martinez explains how most of what you’ll read on the Web — particularly from SEO bloggers — concerning link analysis is time-wasting nonsense.

Luckily, he goes on to provides some very useful insights into how to do link analysis properly.
 Comments4 Comments  

Comments

Avatar Moderator
from hugoguzman 1562 Days ago #
Votes: 2

From Michael’s post:The way you can use Googles link: operator is to gauge a sites Google profile against other sites Google profiles. That is, if Googles random selection of links for your site provides fewer than 100 references and its random selection of links for your competitors site provides more than 1000 references, they may have a stronger link profile than yours. There are countless examples that contradict this assertion.This and other glaring issues with this post lend further credence to the idea that you should not listen to Michael Martinez.His contributions are among the most blatant examples of "time-wasting nonsense". People in glass houses shouldn’t throw stones.

Avatar
from NoJoy 1562 Days ago #
Votes: 1

I love when people just throw out arbitrary percentages:Remember that as many as 60-70% of all links do NOT pass value in Google. This is based on what exactly?

Avatar
from BartGibby 1562 Days ago #
Votes: 0

I like this idea. I mean comparing Google to Google makes sense to me. But at the same time Google has (claims to have) the largest and most extensive index of any search engine.http://www.google.com/corporate/http://searchenginewatch.com/showPage.html?page=2156481Thus a logical deduction would create a "general" rule of "if Yahoo sees or has seen it so does Google". In fact I try to get as many links from as many sources as possible. Google never tells you the whole story, so I never expect any other search engine to either.What is important is to keep them organized. So when you do see abnormalities adjustments can be made. Also lets remember that Google is not the only search engine. Even "search engines" are not the only search engines. Any website with external search can send you traffic. For me and my clients it is all about overall visibility. Links are the gauge to measure this. I don’t care who hosts my clients links. If they are in an email, in a article on a newspaper site, or on a blog. Every link can send my client TRAFFIC!Search is great because it sends targeted traffic. Its not the only source of traffic. Its usually only half of it ;)For a theory and analysis blog. This post sure did have a lot of speculation. No sources sited. Why don’t people site sources any more?

Avatar Moderator
from hugoguzman 1047 Days ago #
Votes: 0

Bold assertions but week supporting anecdotes and evidence

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

Latest News From Marketing Land
Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


Latest News From Search Engine Land