Sphinn - PPC should be part of your long term strategy

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PPC should be part of your long term strategy

Went Hot: February 13, 2008 - 5:20 pm
Posted By: annie7 509 days ago
Topic Type: News Story (Jump to http://www.davidnaylor.co.uk)
Category: Google AdWords

PPC, if done properly and tracked, can be a winner for most businesses with a decent business and website.

8 Comments

Who Desphunn This (1)

Comments

from Doubleohd 508 days ago #

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People who think that PPC is not a long term strategy don't know how to take the best advantage of the industry.

from TheRealTerry 508 days ago #

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Yeah, too many people jump into PPC thinking it's a push button activity. It's merely a performance based payment model for targeted ads, not a magic cash genie. You gotta be smart about your bidding, your landing pages, your keyword use, your ad copy, your budgeting, pay attention to ROI... All that stuff you businesses have (or should have) been doing for years on pulp and the airwaves... you aren't off the hook on that just because your marketing is traveling through a series of tubes now.

from neyne 507 days ago #

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oh man... I'm not a native english speaker and I still write better than that. I mean, I am not for grammar police, but I found it really difficult to get past the following mega-sentence:

"A quick run down of a long story, a Good friend worked for a client that believed that traffic from search should be FREE, that wasn’t an issue for like me at the time we only dealt in organic traffic , so he got paid quite well, but here was the thing one of their competitors want my services for months, they had wine and dined me at conferences, talked PPC, content and link budgets and they want to win at all cost. I told me friend he should drop his client."

from willneu 507 days ago #

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Neyne: Just because someone isn't an expert at English, or rushed a post should not be commented on really. The content is there for a reason, and that is what should be commented on, grammer and spelling are just asthetics.

from neyne 507 days ago #

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I agree with you in general and, believe me, I am the last person to comment on someone's grammar and spelling mistakes since I make a lot (I'm particularily bad with the articles since my mother tongue does not have such things so I have to guess where to put them), however there are grammar mistakes and there are articles that the grammar makes it hard on you to read. And since DaveN is a native english speaker, this just reads as lack of effort to make your article readable...

from willneu 507 days ago #

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I guess it is mistake ridden post, and he should of proof read it before publishing it. So ok, i'll partially retract my comment, but people make mistakes and your post seemed to be a bit harsh to be honest, and thats why i commented ;)

from neyne 507 days ago #

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well you can't always be sweet tongued about everything... and I think I even dialed it back a notch...

from Halfdeck 499 days ago #

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"Ideally a smart on line business should be looking at marketing in every channel to ensure they're getting the biggest slice of the Market. whether it's Banner ads, PPC or organic as long has you maintain you profit margins in each sector you will be fine."

What else can I say but I totally agree? PPC for clients where there's a huge latency between a visit and conversion is a hard sell, but even in that scenario, all you need to pinpoint is the average conversion ratio. Once you have that, you know how much each visitor is worth, and then CPC that will yield a positive cash flow.