News Source: http://www.smvgroup.com
Published: Feb 13, 2008 - 08:10 pm
Story Found By: aimClear 1460 Days ago
Category: PPC
6 Comments
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News Source: http://www.smvgroup.com
Published: Feb 13, 2008 - 08:10 pm
Story Found By: aimClear 1460 Days ago
Category: PPC
6 Comments
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Comments
“Natural Born Clickers" -- that’s great!
@searchBuzz: yeah...it caught me eye too.
Analagous to the kind of demographic skewing you find with lottery ticket purchasers.
"The study illustrates that heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks." Wow, 50 percent?!
@Michael: Crazy, but seems true. There are at least 2 other Sphinns about this, including one by Rand Fishkin. This is the original article which spawned the other posts.
Interesting, but not really any details about how this study was conducted. What was the sample size? What time of year? How long was the study conducted? Not a lot of information here.Also interesting that Tacoda is an AOL company.Nice press release though.