Link builders have to evolve with the times; they should have a strategic and creative mindset behind them now. If you work for an agency or website design company you have to let the higher management know this. Links can not be bought by the number any more, this will not work effectively.
5 Comments
5 Comments
Comments
Social marketing is only "one" form of link development. There are many different methods to link building. Many techniques that worked in 2002 for top rankings still work today in very competitive fields.Of courses I am not talking about link farms such as submitting to 100s of low-quality directories, articles directories, press releases or reciprocal links. Those were all short-cuts and of low long-term value.Examples of long-term value links:- Getting your client listed in trusted, authoritative directories for their industry. These could range from standalone directories to the directory section of an industry group. Plus education and government sites.- Getting your client published on authoritative sites for their industry.Link building is just good marketing no matter what name you put on it. Something to think about
Thanks for the comment but I don’t think you can compare the quality of links generated through link bait to "authoitive directories" - these directories carry very little weight these days. EDU links also carry no additional weight as once thought, I believe this was confirmed by Google.
I also think it’s a numbers game. There are literally thousands of in-bound links to be had from a good social media campaign, whereas how many industry directories can you really get? And which is a more efficient use of your time and the client’s money?
That is just one example. It really depends on the authority of the site for directories (of course I am not talking about popular SEO directories).True .edu do not carry additional weight, unless they have acquired many trusted links over the years. That is what gives them the extra trust. Those are the ones to go after :)It’s not necessarily a numbers game with links - it is about trust. I will take one highly trusted link than 100 low-value links from blog post. Sometimes it only takes a few dozen highly trusted links to get into top rankings."And which is a more efficient use of your time and the client’s money?"End of the day only thing that matters is getting clients top rankings.Don’t get me wrong I am not discounting social media for links at all. It can be effective. Yet it is not the only option.
Justilien: From the post "Firstly Im not saying stop any of your on-going link building methods, for example submitting links to directories will not harm a websites performance in the slightest...."