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Avatar Went Hot: February 13, 2008 - 6:39 pm
Posted By: MattMcGee 146 days ago
Topic Type: News Story (Jump to http://weblogs.hitwise.com)
Category: Google SEO
Hitwise has some pretty stunning charts that show the loss of traffic to a site in the car insurance industry that was recently blacklisted by Google. Yikes.....
7 Comments     

Comments


from gabs 145 days ago #
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Site is not banned...

hmmm..

Its not got a source for "GoCompare.com faced precisely this dilemma after the search engine picked up on irregular inbound links to its site, causing it to plummet down the rankings."

I'd love to know what this "irregular" links are and point them at all the sites I dislike ?


hmmm

Graphs are great :D

from willneu 145 days ago # - show/hide this comment
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From the post on hitwise: http://www.insiders-view.co.uk/gocompare-banned-from-google/0096

from patrickaltoft 145 days ago #
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It isn't a ban it is just a very big penalty. Pretty much the same effect on traffic though, they don't even rank for their own name:
http://www.google.co.uk/search?hl=en&q=gocompare&btnG=Search&meta=

from rgoad 145 days ago #
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Hi there - as the author of the post, I thought I'd chip in with a couple of comments.

Fisrtly, I agree that the site wasn't banned from Google, which is why I wrote 'blacklisted' in inverterd commas.

Secondly, we wrote this yesterday following a tip off and at that time there wasn't much info on the web about what had actually happened. Since then quite a few blog posts have emerged giving a bit more backgound, and I've added links to these in the comments box at the bottom of the post. It does seem like paid links were the main culprit.

Thanks, Robin

from danperry 145 days ago #
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Ban or penalty, that's quite a punch in the gut. The chart looks like a slope at Vail, and not the bunny slope!

from rgoad 83 days ago #
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It's been a couple of months since this happened, so we've psoted an update on the Hitwise blog that whos how Gocompare's recovery is going:

http://weblogs.hitwise.com/robin-goad/2008/04/how_long_does_it_take_to_recover_from_a_google_blacklisting_gocompare_update.html

Thanks, Robin


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