Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

An authority is someone or some entity who’s opinion(s) about specific topics are respected and valued by industry peers. This definition is both interesting and important because it can guide much of our decision making going forward. Case in point, it suggests why we blog in many cases, and for whom we blog.
Comments2 Comments  

Comments

Avatar
from tonyp 1459 Days ago #
Votes: 0

Another quality post by Jeff about what it takes to be an authority in your field.

Avatar
from Cybelle1 1312 Days ago #
Votes: 0

I like your description of the importance of communication with your clients. It is, in my humble opinion, the cement of the relation and success with them!

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event:

Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: