Sphinn - Your Laziness: Why I Love SEO So Much More Than PPC

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Your Laziness: Why I Love SEO So Much More Than PPC

Went Hot: February 18, 2008 - 11:50 am
Posted By: aimClear 237 days ago
Topic Type: News Story (Jump to http://www.seobook.com)
Category: SEO

Candid SEOBOOK: The writing style is hungry and the tone passionate. Aaron's got his Mojo ON in ths delightfully self-effacing comparison of SEO & PPC long-term value.

6 Comments

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Comments

from kevinheisler 237 days ago #

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Will David Szetela not come to the defense of PPC? David, the writing's on The Wall.

from aimClear 237 days ago #

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@Kevin: I'm here in Louisville to visit ClixMarketing. I'll ask him!

from szetela 237 days ago #

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Marty's judgment this morning was clearly clouded by last night's red wine and chocolate. "PPC is not easy for people trying to make steady money from affiliate programs." Duh.

from aimClear 237 days ago #

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Aaron Wall wrote it, not me. Red Wine doesn't affect the messenger. :)

from JamesDuthie 237 days ago #

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Great article by Aaron, and there is definitely an element of truth to it (no matter how tongue in cheek it was). I'm sure plenty of PPC'ers were offended, but the fact is that SEO is a superior long term competitive advantage. That's not to discredit PPC, which can help drive SEO strategy and immediate sales (always important). It's just that in the end, SEO is far more sustainable.

from Chris1 236 days ago #

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PPC is great when you can provide a unique product, service or content. Even if all you provide is a unique and profitable conversion path, you can have a sustainable source of income.

When you are doing nothing more than buying keywords and linking to someone else's product (which anyone can do), why would you expect this to be sustainable long term?

Bottom line is that there's way more to PPC than affiliate marketing.