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I love this article because Ann forces us to look beyond the normal keyword and on-site elements of SEO -- and then place a strong emphasis on the competitive balance between your brand others.

With strong screen shots and examples, she walks you through ways you can immediately begin to evaluate competition in turn for a stronger SEO campaign.
3 Comments     

Comments

from annie7 503 days ago #
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Thanks, I hope, this will be helpful.

from torka 503 days ago #
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Nice. Neatly lays out the process.

from emanuelh 503 days ago #
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And now, based on this evaluation of the competition, how do you calculate the amount of work required to overcome it? How do you produce a price quote?



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