For your Web 2.0 sites, comes Web 2.0 analytics. Track anything, use in any formats and view in your own custom layout.
8 Comments
8 Comments
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Comments
Looks awesome. Finally a cheap alternative to that evil google analytics program.
It’s different, I’ll give ya that. And it has some pretty nifty features: * Real-time updating * Tracking visitors by name (if they enter a name somewhere on your site - like in a comment form) * Assigning actions to individual users Google Analytics has better reporting features, though. So maybe a combo of both (which is what I’m trying): GA for long-term reporting + Clicky for up-to-the-minute stats and individual user tracking?
You can’t count out GA with few things...Let see hows things gets rolled.. All the best
Couple of neat features like real-time reporting (a downside to GA for sure) hmmmm it seems damn slow (trying to view more than a couple of days worth of data) ... okay wait maybe that’s just the whole site not loading for me.. so maybe it’s fast enough on a month’s worth of data... when the site is up. All in all it might be decent for the little guy, but it’s not enterprise ready. You can’t filter your results with anything other than some prestructured queries or include strings on a couple of metrics - no query language, no advanced filtering or content grouping ... a lot missing for real analytics work. Probably good for glancing looks though, especially if the real-time view can keep up with a social media push. But that baity title, better than google analytics, just doesn’t hold up.
ummm yeah... where’s the data over time? web analytics *is* data over time... and how to I set up my goals and conversions? meh.
The real-time issue with analytics has a long way to go, because doing statistical-analysis on large warehouses of data that you have to keep forever is costly. You can "pre-render" some statistics, so processing variable date-ranges is somewhat quicker, but still a challenge. With our product, we decided to forgo real-time statistics in favor of immersing yourself in the real-time flow of data acquisition. Not the same as statistics from a marketing standpoint, but still very interesting and addictive.
I’ve grown to be a large fan of Clicky since I began using it. I can see so much about individual users that really helps with on-page marketing. I’m seeing much more detail on my ad campaigns per click so I can determine any weaknesses quickly. Overall, I wouldn’t replace GA outright, but I am definitely keeping clicky as a side-kick for those quick analysis that can’t wait a day.
Unfortunately, pretty pictures do not a good web analytics program make (although they certainly do help). Analytics should lead to actionable insights - what am I going to do with this data? Which is why the ability to track conversions over time is critical and real time data is, in the vast majority of occasions, nowhere near as important.