Wayne Smallman offers an incisive analysis of Google Sitelinks - with illustratrative examples from some top websites, he delves into the factors that help in gaining Sitelinks while debunking those that don’t in a way that should give you the tools they need to attain Google Sitelinks for themselves and their clients.
6 Comments
6 Comments
Comments
Great analysis!
I find this very interesting:"Those factors that have little relevance: [...] 3. The volume of web traffic - neither websites are getting more than 300 visits per day."I actually thought search volume for the specific query is a very strong filter for the appearance of sitelinks.But in this case, virtually every site that grows beyond a minimal threshold of traffic should have sitelinks at least for its own name.
HiI I’m Wayne, the author of the article.Search volume is important for the phrase that matches the domain name. As I mention, that’s key to Sitelinks.However, overall search volume isn’t. Neither of my clients gets more than 300 visits a day.I hope that clarifies things...
If all their traffic comes from searches for their names, that’s still just 300 searches a day. But it’s quite inconceivable that even 50% of their traffic is from this.There should be traffic from other queries, non-SE referrals, bookmarks, type-ins.Distracting that from the daily volume of traffic, in all probability they got sitelinks for queries with probably much less than 100 searches a day.You can correct me if I’m wrong because you’re familiar with the actual numbers, but I believe if a company is not a very well-known brand, not even 10% of their traffic comes from company name searches.
No, I didn’t say all of their traffic comes from searches. That’s not the case for either client.I didn’t perform a complete analysis of their back-link anchor text, though a good quarter of their back-links do consists of phrases that include their respective company names.They both have links coming in from a variety of sources. But neither client has a large selection of back-links.In the case of Kapitex, the vast majority of their organic search traffic comes from people searching for them by name...
It took about 3 months for me to get sitelinks for one of my sites to show in the Google SERPs even though they were showing in my webmaster account. This delay is apparently normal as I’ve heard from others about a similar delay.