Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Here in the UK the Internet Advertising Bureau has published their first Search Marketing Code of Conduct. There are only four points in it so far but the IAB plan to expand the code. Agencies have until the end of the year to qualify.
Comments2 Comments  

Comments

Avatar Administrator
from dannysullivan 2563 Days ago #
Votes: 1

Kind of underwhelming. I mean it’s good conduct to have two full time search marketing employees, to have been in business for six months and join some organization (like the IAB or SEMPO) that will admit anyone? The only requirement going to skills is getting Google accreditation. So big whoop -- you get a logo that ultimately proves you understand Google help files. Yeah, I’d say these need to grow a lot to have real teeth to them.

Avatar
from JackWallington 2558 Days ago #
Votes: 1

Hi Danny, I oversee the IAB Search Marketing Council and the development of the Search Charter. The Charter will certainly grow in the future - as mentioned in the press release, starting with the introduction of sections on trademarking and working with affiliates - and the existing section will develop with time. At today’s Council we actually discussed the possibilities of SEO accreditation as a separate but obviously relevant project. This is something the IAB couldn’t produce itself at the moment because it doesn’t fall within its remit, but it is something we would wish to help develop. Such a project would help build on the criteria in the existing Charter. People’s mixed responses have been expected, but the Council’s aim has always been to launch a starting point, and to work with the industry from that point to form best practice to benefit the search industry. It’s particularly pleasing to see so much discussion around this topic and already people’s comments like yours have begun feeding into the Charter. Incidentally, it’s worth mentioning that while our Councils are for our members we welcome guest attendees on certain topics like the Charter (or comments by email / phone). I can always be contacted on jack@iabuk.net.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: