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Avatar Went Hot: August 17, 2007 - 8:34 am
Posted By: AndyBeard 328 days ago
Topic Type: News Story (Jump to http://www.jangro.com)
Category: Google SEO
Some interesting analysis of how Zappos are dominating product based search results using subdomains.
6 Comments     

Comments

from bhancock 328 days ago #
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Uggh, this time it took 4 clicks to Sphinn this article. Must be a Firefox bug... :(

from AndyBeard 328 days ago #
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You have to click the text not the star

from pkudel4 326 days ago #
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wacky

from AdamAudette 326 days ago #
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The subdomain thing has gotten a bit ridiculous, hasn't it. For full disclosure I work with zappos, mostly focused on community stuff but some SEO issues as well. You probably won't believe this, but the intention wasn't to spam or even influence search with this move. They're building out subdomains as product and interest verticals to help segment their huge site, inventory and audiences. As for the Canada site, that was developed specifically to sell stuff up North, not for search. They've been USA only up until now (and still aren't doing international).

The branded subs like tarynrose.zappos.com are PBZ (powered by zappos) sites that allow them to devote zappos level of customer service to the brands. These weren't planned with SEO in mind, though it's nice to have a (probably temporary) benefit isn't it.

But yeah, the subdomain issue has gotten old (is Google's algo starting to show its age? hmmm..) Lesson: take authority domain, apply subdomains liberally, profit. Rinse and repeat.

from AndyBeard 326 days ago #
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Whilst I submitted the story I wasn't necessarily criticising.

After all even when I wrote about Wordpress.com and their tagging system I gave readers the option as to whether it is naughty or just smart SEO.

I would look on this as top down rather than Wordpress which is in many ways bottom up, referring to the level on the tree that the juice is coming from.

from Halfdeck 325 days ago #
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I seen a site implement 10,000 subdomains, one subdomain for each product page (not just the category pages) and each subdomain for reviewer reviewing each product.

Does it surprise you the site ranked #1 for 90% of the terms it was targeting? And in many cases, a search resulted in the site dominating a serp several pages deep (e.g. search "google" and see what I mean).

Without enough link juice even subdomains can go supplemental, but zappo is a TBPR 6 site - enough juice to get thousands of pages in the main index.

It's spammy but at the end of the day I say if it works, go for it.


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