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Sphinn Home » Social Media
FeedBurner: SEO Friend or Foe?
Social Media News Source: http://mktgchelsea.com
Story Found By: mktgchelsea 1641 Days ago
Category: Social Media
FeedBurner hosts well over 880,000 feeds and too many subscribers to count. They attempt to lure publishers with fancy subscriber stats and colorful charts, but does all of this come at an SEO cost?
 Comments5 Comments  

Comments

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from brooke 1641 Days ago #
Votes: 0

Good article… I was wondering about the pros and cons of using Feedburner myself and now I know that it’s probably better to syndicate my own. Can you suggest a feed analytics tool?

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from AndyBeard 1641 Days ago #
Votes: 1

Not necessarily, think of your CPU usage. Serving feeds to various feed readers polling every 20 - 30 minutes can eat up both bandwidth & your CPU, possibly 2x to 4x as much as your normal website visitors.

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from rdash 1641 Days ago #
Votes: 0

I agree with Andy, re CPU usage. And bandwidth. If you expect your site to grow in subscriptions, it’s nice if someone else is footing the bandwidth costs. With Feedburner, you minimize accesses to your feed and can still serve thousands without worrying about the cost. If you’re worried that their URLs are getting some topical authority, you can use a feed redirector plugin. This way, subscribers use feeds containing your domain name, not Feedburner. The same goes for search engines. I use Feedburner regularly - have done so for over a year, I believe. I don’t even think there’s any alternate, other than a custom solution.

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from simplepixel 1640 Days ago #
Votes: 0

The numbers are useful to some degree, but you have to keep in mind that you are looking at trends and not individual numbers. Sure there might be huge ups and downs, but it gives you a general idea of where you stand. The value in FeedBurner is in the management side of things, not in pure stats. If you look at the feature set, the actual stats are a very small portion of what they offer. Being able to segment readership is one thing, but I am not sure how you forfeit link authority. Search engines pick up the feeds and read the content and the links in them, not the actual url of the feed. The SEO value is in the content being picked up and syndicated. I am not sure how their tracking URL’s would affect your SEO position. Search engines don’t index the tracking urls, they index the actual content url linking to your domain. I don’t believe that there is any significant SEO cost involved in using FeedBurner.

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from Shogun 1228 Days ago #
Votes: 0

I don’t see why it matters that you 302 your feed to feedburner? Surely that means you’re not passing juice to feedburner and you’re also telling the engines that it is a temporary move.Perhaps I’m missing something in my understanding? Though what is important is that you make sure feedburner is 301ing back to your site.

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