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Keyword Research for Bloggers: A Comprehensive Guide

Went Hot: February 21, 2008 - 5:48 am
Posted By: DoshDosh 276 days ago
Topic Type: News Story (Jump to http://www.copyblogger.com)
Category: Blogging

Keyword research is a fundamental part of online marketing of all kinds, and that definitely includes blogging. Blogs are famous for ranking well in search engines thanks to their structure and frequently-updated content, but if you don’t use the words people are actually interested in and actively searching for, you’re missing a lot of traffic.

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from BrickMarketing 275 days ago #

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Good blog entry! Several people/businesses that run blogs have little knowledge on how much traffic they can generate just by doing proper keyword research! Blogs are great for SEO as well as many other things.

from bhartzer 275 days ago #

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While blogs are great for traffic and visibility, I'm not so sure about the "SEO" part of it. The content is changing so much it's going to be difficult to 'optimize' a blog's home page for certain keywords.

Keyword research is helpful in any industry for any sort of site; and it's good for you to know the top keywords related to the topic you're writing about on your blog. That way you can easily write about, and use those keywords in places like in your post's title. However, if you think you are going to do keyword research and get your blog to rank for your "top keywords" then you may need think twice about it. Blogs just change too much.

from JamesOClark 275 days ago #

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This is a great point. Knowing the keywords is important to drafting the appropriate title, content and how to tag. The SEO aspect of a blog is very similiar to on-page SEO.

Get a good headline that has keywords in it. Create good copy with keywords in it and keyword links to other posts you've done, and posts by others.

Then tag it appropriately. The art comes in how to write good copy that is not keyword spammy. Some posts are better SEO opportunities than others.

from unglued 275 days ago #

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>>However, if you think you are going to do keyword research and get your blog to rank for your "top keywords" then you may need think twice about it. Blogs just change too much.

The key is to get individual pages or posts to rank. For example, my blog is about copywriting, but it's my Copywriting 101 tutorial that ranks in the top three spots for "copywriting." And that was the goal... because a specifically-designed and optimized landing page is so much better for search traffic anyway.

from bhartzer 274 days ago #

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>>The key is to get individual pages or posts to rank.

You're right, unglued. It's important to get posts to rank well, and that's why it's important to have a knowledge of what phrases are important(what people search for). Work those into your post title and don't forget that you can link that keyword phrase (when you use it in the post) to link BACK to the same post. (You might have to go back and add the links later, after you post.) If you link the keyword back to your same post, you will have a better chance of ranking well with that post because your blog's full RSS feed should be syndicated already (assuming you did the proper promotion of the rss feed).