Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Keyword research is a fundamental part of online marketing of all kinds, and that definitely includes blogging. Blogs are famous for ranking well in search engines thanks to their structure and frequently-updated content, but if you don’t use the words people are actually interested in and actively searching for, you’re missing a lot of traffic.
Comments3 Comments  

Comments

Avatar
from BrickMarketing 1451 Days ago #
Votes: 1

Good blog entry!  Several people/businesses that run blogs have little knowledge on how much traffic they can generate just by doing proper keyword research!  Blogs are great for SEO as well as many other things.

Avatar
from JamesOClark 1451 Days ago #
Votes: 0

This is a great point. Knowing the keywords is important to drafting the appropriate title, content and how to tag. The SEO aspect of a blog is very similiar to on-page SEO. Get a good headline that has keywords in it. Create good copy with keywords in it and keyword links to other posts you’ve done, and posts by others. Then tag it appropriately. The art comes in how to write good copy that is not keyword spammy. Some posts are better SEO opportunities than others.

Avatar
from unglued 1451 Days ago #
Votes: 0

>>However, if you think you are going to do keyword research and get your blog to rank for your "top keywords" then you may need think twice about it. Blogs just change too much.The key is to get individual pages or posts to rank. For example, my blog is about copywriting, but it’s my Copywriting 101 tutorial that ranks in the top three spots for "copywriting." And that was the goal... because a specifically-designed and optimized landing page is so much better for search traffic anyway.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event:

Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: