Published: Feb 21, 2008 - 05:48 am
Story Found By: DoshDosh 1452 Days ago
Category: Social Media
3 Comments
3 Comments
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
Comments
Good blog entry! Several people/businesses that run blogs have little knowledge on how much traffic they can generate just by doing proper keyword research! Blogs are great for SEO as well as many other things.
This is a great point. Knowing the keywords is important to drafting the appropriate title, content and how to tag. The SEO aspect of a blog is very similiar to on-page SEO. Get a good headline that has keywords in it. Create good copy with keywords in it and keyword links to other posts youve done, and posts by others. Then tag it appropriately. The art comes in how to write good copy that is not keyword spammy. Some posts are better SEO opportunities than others.
>>However, if you think you are going to do keyword research and get your blog to rank for your "top keywords" then you may need think twice about it. Blogs just change too much.The key is to get individual pages or posts to rank. For example, my blog is about copywriting, but its my Copywriting 101 tutorial that ranks in the top three spots for "copywriting." And that was the goal... because a specifically-designed and optimized landing page is so much better for search traffic anyway.