Poor Search - a mere 5% of online activity. Low is relative don’t you think? Learn about the new Online Publishers Association findings and what content trends mean for search marketers.
8 Comments
8 Comments
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Comments
Damn lies and statistics. What else would you expect from an advocacy group that, for the most part, represents new media arms of old media companies?
Is it really 5%? That is quite low.
They seem to be discussing time spent. Presumably once you click on a link in a SERP and go check out the content of the web page, then you are no longer doing Search. So I find 5% is quite a high figure if that’s the right way to interpret it.
I’m not sure if the stats are correct, 5% seems to be very low. I would have to check what they are considering as "Search Engine Activity"
less time searching is good, it means search engines have done their job.
This is exactly why Yahoo! is going to be around for a very, very long time. This type of post really begs the questions: what’s Google 2.0? Today it’s your iphone (fully integrated with Google search), tomorrow a Google branded iphone: giphone. Maybe even an official g-man badge to go with it :). IMHO we need to stop obsessing over ’search share’ and start focusing on Mind Share or share of Online Voice when evaluating a company’s true market value. From there it’s really up to these online media companies to figure out a way to monetize their true voice; something Google is very, very good at. -RL
I imagine the 5% would be higher if you factor all of the web properties search really touches. Regardless, businesses apart from search can really benefit from the vast ways people spend their time online. The tough part is picking the right places, but it’s not difficult to test out some of them. I picked the 5% study because I thought some people in our field might consider it low. From a pure search engine vantage point, it’s not surprising considering it’s just a starting point for many people.
I spend waaaay less than 5% of my time doing search, even if you include using on-site search features within the sites that I visit.