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A viral linkbait is one that is designed with the aim of facilitating dissemination by visitors who come across it. It’s viral in the sense that its self-replicating and leverages existing social networks through the use of media like images or video.

I’ve previously listed several qualities of a good linkbait and now I’d like to add three additional factors which will increase your linkbait’s potential for success.
Comments2 Comments  


from mvandemar 4108 Days ago #
Votes: 0

Thank you. Very, very well written. I like the way the article distinguishes good link bait from just ones that are gimmicky by qualifying that it should add to the user experience. Recently I saw someone trying to pass off a photoshopped image as a real Google press release... I can understand as a parody, but that it was rather stupid to try and grab attention by pretending it was real. Very short lived too.

from skinner 4107 Days ago #
Votes: 0

Hmm. This is great food for thought. Thanks Tamar.

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