Sphinn - Social Network Identity Theories?

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Posted By: miguelstil 283 days ago
Topic Type: News Story (Jump to http://www.phil-butler.com)
Category: Social Media

There are basically two components to social identity theory: personal identity based on individually acquired input and social identity as applied to self worth derived from associations with groups. The two variables might seem to be mutually exclusive, but they are really quite inextricable from one another. Looking at how individuals derive or modify self image from group interaction and success can explain, at least in part, reasons why people either migrate to or co-inhabit various networks.

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