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Avatar Posted By: iamlost 283 days ago
Topic Type: News Story (Jump to http://framethink.wordpress.com)
Category: Web Analytics
A lot of folks talk 'viral' but few can back the talk. So here’s a bit more info on methodology for measuring virality and what it means for an app to “go viral.”
Not for SM butterflies.
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from iamlost 283 days ago #
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If you've heard of Stanford (the place that spawned Google) and if you know of BJ Fogg (the guy that runs the Captology lab (the intersection of computers and persuasive behaviour) you might just have heard of Yee Lee aka yeeguy (formerly of PayPal, Slide, now at Venrock) who last semester helped teach the FaceBook course at Stanford - and coached development of 'KissMe' and 'Send Hotness' FB apps each of which has exceeded 1 million installs.

If not, well he knows his virality and how to measure it. 


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