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Henry Blodget of the Silicon Alley Insider reports on an unnamed "digital-ad industry insider" who thinks the near future is rough for Google.

While the conclusions don’t really agree with the dire statement in the article title (the prediction really nets out to Google being “less up”), there’s some interesting breakdown of numbers, and he (or she) makes a few compelling arguments. Definitely worth a read.

Not a big fan of the anonymous insider as a reliable source, however.
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