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Search Engine People - In the instance of search (organic or paid), substitute keywords for apples. Some keywords are very uncompetitive and inexpensive to buy or achieve rankings for. However, the more results a client demands, the more expensive and competitive the keywords become, raising the overall average CPA.

So, the next time a client asks the question; why can’t I triple my results by merely tripling my investment? Ask him if he’s ever gone apple picking.
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Comments

from Drupal 132 days ago #
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Nice apple analogy ;)

from jeffquipp 132 days ago #
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Thanks Linda!

from SpostareDuro 132 days ago #
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Yea, I completely agree with the comparison Jeff..easily understood.The visual effect was terrific.


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