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Search Engine People - In the instance of search (organic or paid), substitute keywords for apples. Some keywords are very uncompetitive and inexpensive to buy or achieve rankings for. However, the more results a client demands, the more expensive and competitive the keywords become, raising the overall average CPA.

So, the next time a client asks the question; why can’t I triple my results by merely tripling my investment? Ask him if he’s ever gone apple picking.
Comments3 Comments  


from Drupal 3737 Days ago #
Votes: 0

Nice apple analogy ;)

from jeffquipp 3737 Days ago #
Votes: 0

Thanks Linda!

from SpostareDuro 3737 Days ago #
Votes: 0

Yea, I completely agree with the comparison Jeff..easily understood.The visual effect was terrific.

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