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An interview with Jonathon Colman of The Nature Conservancy to discuss the secrets behind how non-profit organizations can better leverage web 2.0 sites like Digg, StumbleUpon, and Facebook to help create social change.

We discuss how to market your personal profile pages (hint: a cute puppy photo does wonders and creates stalkers!), how to measure ROI, how social media plays into SEO, and how to make the case to your management (another hint: data talks and bullsh!t walks).

The basic formula at work here is: GREEN + GEEK = GOOD!
6 Comments     

Comments

from annie7 194 days ago #
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Congrats on the first sphinn topic - a good start!

from SpostareDuro 194 days ago #
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Jonathon, your efforts with The Nature Conservancy has always been an inspiration to me. You have done a lot to save the ground we walk on, the air we  breathe, and the earth that all nations call home. Thank you.

from jcolman 194 days ago #
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Thanks so much, both!  I've been a Sphinn lurker for some time, but always appreciate all the good information I find here.  All the SEOs and marketers on Sphinn are definitely an inspiration to me as I work to promote The Nature Conservancy's cause.

from crazycat 193 days ago #
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Good to know that there are certain things to feature in every social media sites that you are in.

from HarleyN 174 days ago # - show/hide this comment
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This is brilliant marketing by The Nature Conservancy. Faced with mounting criticism of its corporate policies, greedy financial operations, and declining use of outdoor recreational facilities, The Nature Conservancy is effectively using social media to reach young adults who embrace the concept of environmental conservation yet may have little experience in land management or municipal finance. This age group is likely to be more friendly toward The Nature Conservancy based on its environmental programs. These people are less likely to be aware that environmental programs are a minor portion of The Nature Conservancy’s overall operation that primarily generates its $1.3 billion annual revenue from land brokerage and deals with for-profit companies. There are relatively few Web sites like “The Nature Conservancy Scandals” at http://tncscandals.blogspot.com/ that publicize the less attractive side of the organization.


from dundas 156 days ago #
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Just goes to show seo can apply to everyone.  I also think its a bit easier to get people to show their interest if it's for a good cause.

http://www.youaregreen.com/


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