News Source: http://beth.typepad.com
Published: Feb 26, 2008 - 09:50 am
Story Found By: jcolman 1447 Days ago
Category: SEM
We discuss how to market your personal profile pages (hint: a cute puppy photo does wonders and creates stalkers!), how to measure ROI, how social media plays into SEO, and how to make the case to your management (another hint: data talks and bullsh!t walks).
The basic formula at work here is: GREEN + GEEK = GOOD!
6 Comments
Comments
Congrats on the first sphinn topic - a good start!
Jonathon, your efforts with The Nature Conservancy has always been an inspiration to me. You have done a lot to save the ground we walk on, the air we breathe, and the earth that all nations call home. Thank you.
Thanks so much, both! I’ve been a Sphinn lurker for some time, but always appreciate all the good information I find here. All the SEOs and marketers on Sphinn are definitely an inspiration to me as I work to promote The Nature Conservancy’s cause.
Good to know that there are certain things to feature in every social media sites that you are in.
<font face="Times New Roman" size="3">This is brilliant marketing by The Nature Conservancy. Faced with mounting criticism of its corporate policies, greedy financial operations, and declining use of outdoor recreational facilities, The Nature Conservancy is effectively using social media to reach young adults who embrace the concept of environmental conservation yet may have little experience in land management or municipal finance. This age group is likely to be more friendly toward The Nature Conservancy based on its environmental programs. These people are less likely to be aware that environmental programs are a minor portion of The Nature Conservancy’s overall operation that primarily generates its $1.3 billion annual revenue from land brokerage and deals with for-profit companies. There are relatively few Web sites like “The Nature Conservancy Scandals” at http://tncscandals.blogspot.com/ that publicize the less attractive side of the organization.</font>
Just goes to show seo can apply to everyone. I also think its a bit easier to get people to show their interest if it’s for a good cause. http://www.youaregreen.com/