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Rimm-Kaufmann shares some excellent advice about building and managing huge keyword lists. It really is "all in the bidding". From the article: "Getting tail bids wrong en masse is suicide."
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from tchale 271 days ago #
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Great piece.

I learned my AdWords skills through experience. Identifying the Big Head, and continually mining the Long Tail, is what it comes down to. Doing it profiably is the art ;-)

-T


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