Rimm-Kaufmann shares some excellent advice about building and managing huge keyword lists. It really is "all in the bidding". From the article: "Getting tail bids wrong en masse is suicide."
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1 Comments
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Comments
Great piece.I learned my AdWords skills through experience. Identifying the Big Head, and continually mining the Long Tail, is what it comes down to. Doing it profiably is the art ;-)-T