Online marketing firm Oneupweb has just released the results of a study that looked at the top 100 online retailers to see to what level, if any, those retailer’s sites were optimized for search engines.
5 Comments
5 Comments
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Comments
Would have been better if you linked the sphinn to the study itself, I’d say -- and within the article, you don’t link directly to it but rather to Oneup’s home page. Study is here: http://www.oneupweb.com/landing/oneupweb/ir_study_07/index.htm
Tsk. Even they aren’t thinking very hard about duplicate content issues on their own site, as http://www.oneupweb.com/landing/oneupweb/ir_study_07/ is the canonical form...
It doesn’t take many seconds to find retailers that have no clue: http://www.payless.com/Catalog/ProductDetail.aspx?&TLC=Mens&SLC=MensCasual&BLC=MensCasualBoat&Width=Wide&ItemCode=55880&LotNumber=054255&Type=Adult&Popularity=86&DescriptiveColor=Black and http://shop.nordstrom.com/S/2921258/0~2376777~2374609~2374644~2374739?mediumthumbnail=Y&origin=category&searchtype=&pbo=2374739&P=1 compared to those that do: http://www.net-a-porter.com/product/26664 Who specifies the requirements? Who designs that junk? Who signs off the project as good? They all need to be fired.
I changed it to link directly to the study page which is what I meant to do in the first place. My mistake.
Someone asked, by PM, what the point of posting the first two example links above was. Take a look. The point was the number of parameters, and the fact that many were redundant or were controlling various parts of the site navigation that would be written to the page: logic that should really be coming from the internal database and controlled by scripting and not exposed in the public URLs.