This makes me nervous. Not only does Google have our health records now it looks like they spend our money too.
3 Comments
3 Comments
Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.
Upcoming Conferences
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
- SMX Advanced Seattle - June 5-6, 2012
- SMX Paris - June 7-8 2012
- SMX Melbourne - Sept. 5-6, 2012
- SMX East - Oct. 2-4, 2012
- SMX Stockholm - Oct. 15-16, 2012
- SMX Social Media Marketing - Dec. 5-6, 2012
- SMX Munich - Apr. 9-10, 2013
- SMX West - March 2013
- SMX Toronto - April 2013
- SMX Sydney - May 2013
Latest News From Marketing Land
Upcoming Webcasts
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- Search, Social and Mobile: What Travel Marketers Must Know - June 26, 2012
Latest News From Search Engine Land
- iAcquire Banned From Google After Link Buying Allegations
- SearchCap: The Day In Search, May 24, 2012
- Google Asked To Take Down Over 1.2 Million URLs Last Month From Search Results
- Why Google’s Venice Update Fundamentally Changes Global SEO
- SPONSOR MESSAGE: Social Marketing for Search Marketers
- - See more news at Search Engine Land -
Comments
My advice to advertisers stands: stay away from it. The argument that this could be a good thing for advertisers who don’t know how to manage their campaigns is just silly - the solution is to help them manage their campaigns better, not to throw "optimization proposals" and more irrelevant beyond-broad broad matching into the mix.Google could invest in training their reps to help advertisers, but they don’t. Google could provide adequate documentation for important features like embedded matching, but they don’t.The only good thing about this is that advertisers aren’t being forced to use it. I reported that. But the things Google does without asking (or documenting) don’t fill me with confidence that this will remain an optional feature.As an example, read Don’s post @ http://www.serpzone.com/the-google-money-grab-serving-ads-from-capped-budgets-on-negative-terms/ for some surprising information.
Even if you chose to opt out of this feature, the spill-over effect from the people who do will affect niche PPC campaigns. All of a sudden many people will find they now have to compete with less relevant ads with large budgets to spend. I find this to be a truly dreadful feature, and likely harmful in the long end to Google’s credibility (and revenues). If they need the additional revenue (and judging their recent stock performance they do) i’m sure they have better ways of obtaining it. PPC is their golden goose, they shouldn’t kill it.
Sorry didn’t realize this was already in here. dohp