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Joy Brazelle writes about things you shouldn't use your Analytics for.

i.e.

Analyze Individual Visitor Paths
Although this may seem interesting and a excellent way to kill a lot of time, information gleaned at a level this granular is not going to provide much, if any, value.
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from g1smd 185 days ago #
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Analytics is suddenly getting a lot of coverage...  there's a great PDF file of information published by the Web Analytics Association that defines and clarifies many of the terms used in that section of the industry. Well worth a read if you are new to all of this.


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